Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Read more

The focus was on artificial intelligence at Microsoft Build 2023, where the software giant showcased AI enhancements across Windows 11, Microsoft 365, Edge and more. The company also said Bing is now the default search engine for OpenAI’s ChatGPT chatbot. A Copilot AI button is being integrated into the Windows 11 taskbar, making it the first personal computer operating system to integrate AI assistance to help users seamlessly connect across apps and improve productivity. “For example, you cannot only copy and paste, but also ask Windows Copilot to rewrite, summarize or explain your content,” Microsoft points out. Read more

Despite moving a significant portion of its chip work in-house, Apple is extending its chip-supply contract with Broadcom in a deal estimated to be worth more than $15 billion with plans to run through 2026. The chip manufacturer will provide Apple with components for wireless connectivity, including 5G radio-frequency. There had been speculation that Apple planned to phase out Broadcom. Some see the deal as Apple’s capitulation to political pressure to source more U.S. manufacturing. Broadcom’s 5G-capable manufacturing hubs are located in U.S. cities including Fort Collins, Colorado, where Broadcom has a major facility. Read more

Meta Platforms has agreed to sell Giphy to Shutterstock for $53 million in net cash, winding down a yearslong legal battle with the UK Competition and Markets Authority, which ordered the divestiture. Shutterstock, which licenses photos and other image content, said Giphy adds 1.7 billion in daily mobile users and global partners that include Meta’s own Instagram, Facebook and Whatsapp in addition to Microsoft, Samsung, Twitter, TikTok, Slack and Discord. Meta acquired Giphy in 2020 for $315 million and was one year later ordered by the UK CMA to unwind the deal, citing antitrust issues. Read more

The film “Fathead,” produced by the Entertainment Technology Center@USC, continues to garner recognition. Nominated earlier this year for a NAACP Image Award in the Outstanding Short Film (Live Action) category, the film was most recently included in The American Pavilion’s Emerging Filmmaker Showcase at the 76th annual Cannes Film Festival. “Fathead” — directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production — was featured among 38 short films in the Showcase at Cannes and was announced winner in the Student Short Film category. Read more