Nintendo’s Mario the plumber is officially a movie star, becoming the top-opening video game adaptation worldwide this past weekend. “Super Mario Bros.” original game designer Shigeru Miyamoto says he plans to keep his celebrity duo — Mario and brother Luigi — away from the small screen, meaning mobile. The legendary video game creator can afford to be picky about his A-lister’s venues. “The Super Mario Bros. Movie” animated feature easily topped the long Easter weekend box office charts by earning $204.6 million domestic and $377 million worldwide. Read more

The Entertainment Technology Center@USC will host its 7th vETC virtual conference at NAB Show 2023, April 16-18 in Las Vegas. Highlighting significant presentations of emerging technologies and their impact on the M&E industry, at the HP booth (N2826) with key partner FUSE Technical Group, vETC speakers will present concepts, workflows, business models, case studies and more. This year’s vETC looks to keep pace with the quickly emerging trends in virtual production. The presentations will be recorded and posted on our YouTube channel. The 3-day program with a full list of speakers is available on the ETC site. Read more

Respected members of the advanced tech community are going on record opposing the faction calling for a “pause” in large-model artificial intelligence development. Meta Platforms chief AI scientist Yann LeCun and DeepLearning.AI founder and CEO Andrew Ng, formerly at Alphabet where he helped launch Google Brain, were joined this past week by Bill Gates and former Google CEO Eric Schmidt in opposing the proposed six-month halt to development of AI models more advanced than OpenAI’s GPT-4, which is said to train on a trillion parameters — more than 500 times that of GPT-3. Read more

User-generated content is surging on a new front: gaming. Epic Games is teed-up to challenge Roblox in the race to become what one media outlet called “the YouTube of gaming” as they lay the groundwork to empower individual creators. While Roblox is all about user-generated games, Epic is inviting creators in to riff on its popular Fortnite world. Roblox, which draws a younger crowd, is said to have about 400 registered users, while battleground Fortnite has about 300 million. Meanwhile, with the growing popularity of UGC gaming, these giants now have game platforms dot big bang and CliCli nipping at their heels. Read more

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Read more