The Entertainment Technology Center@USC has released the third installment of its case study, “Fathead: Virtual Production & Beyond.” Section 3 of the four-part white paper is “State of the Industry: Beyond Trends,” which discusses “where we’re at, and where we’re going” and features compelling interviews with thought leaders from companies including The Third Floor, Stargate Studios, Orbital Virtual Studios, Vū Technologies, Lux Machina, nDisplay, Epic Games and Unity Technologies. Click here to access Section 3 and we’ll post announcements when the final section — “Fathead: A Proof-of-Concept Short Film” — becomes available. Read more

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Read more

TikTok is testing an in-app shopping feature in the UK called Trendy Beat. The products offered for sale are primarily things that have appeared in trending videos, like tools to remove pet hair from clothing or ear wax extractors. The items are shipped from China by Seitu, a Singapore-based subsidiary of TikTok parent ByteDance, according to recent reports. Trendy Beat offers a range of items manufactured and promoted by TikTok for which ByteDance keeps all proceeds. Its preexisting e-commerce pipeline, TikTok Shop, allows third-party vendors to sell merchandise in exchange for a commission to ByteDance. Read more

SiriusXM is shuttering its Stitcher podcasting app and merging podcast delivery into its flagship SiriusXM subscription offerings. As of August 29, “the Stitcher app and web listening experience will be disabled,” the company told users this week. Stitcher offered listeners the choice of free-to-listen ad-supported programs or a la carte show subscriptions. It also had the $4.95 per month ($34.99 per year) Stitcher Premium, providing a wide variety of ad-free podcasts. “Subscribers can listen to podcasts within the SiriusXM app and will see an all-new listening experience later this year,” the company said. Read more

Data management firm Databricks has agreed to purchase generative AI company MosaicML in a deal valued at $1.3 billion. The three-year-old generative AI startup has developed a platform it says makes it “fast, cost-effective, and easy” for companies to train LLMs and deploy tools to use them. MosaicML has privately raised roughly $64 million to date. Its last valuation was $222 million in January, which means it was purchased for a healthy 6x multiple in a move that appears to prime Databricks for what one brokerage calls an “inevitable” IPO. Read more