As a next step in its advances in ethical AI, Adobe has announced its Firefly generative AI platform now supports text prompts in more than 100 international languages. The company says its Firefly AI app has generated over one billion images in Firefly and Photoshop since implementation in March. Adobe has also deployed artificial intelligence in Express, Illustrator and the Creative Cloud. Positioning its latest news as an expansion of global proportions, Adobe’s generative AI products will now support text prompts in native dialects in the standalone Firefly web service, with localization coming to more than 20 additional languages. Read more

Google has updated transaction policies to allow for blockchain-based digital content, such as NFTs, to be placed within content distributed through its mobile software marketplace Google Play. Google has been slow to warm to blockchain integration, and the new approach comes with strict transparency requirements. If tokenized digital assets are part of an app or game “developers must declare this clearly,” Google explains, adding that “developers may not promote or glamorize any potential earning from playing or trading activities.” These stipulations intend to prevent the hype that has attached itself to so much blockchain activity from infiltrating Google Play. Read more

Video streaming tech company Roku has partnered with e-commerce platform Shopify to offer television viewers the ability to purchase products using their TV remotes. When a Roku Action Ad appears featuring a Shopify merchant, viewers can press OK on their Roku remote to get more information about the product and click to purchase directly from their TV. Consumers will be able to check out using Roku Pay. Roku explains Action Ads as “advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.” Read more

Video streaming service Twitch is rolling out a Discovery Feed to support growth opportunities for smaller streamers. That and other short-form video features were announced at TwitchCon Paris this past weekend. Though the platform’s primary business remains live-streaming, it wants to give creators a chance to promote their content in the native environment rather than on YouTube and TikTok, where most of the outreach has taken place to date. Like TikTok, the Twitch Discovery Feed is designed as a scrollable vertical feed that relies on algorithms to serve clips to users even when the creators aren’t live. Read more

Having passed the California Assembly June 1 with bipartisan support and moved on to the Senate, the California Journalism Preservation Act (CJPA) has been kicked over to the next term, becoming a two-year bill. Instead of a scheduled hearing this week, AB 886 will go on calendar for 2024 while fine-tuning continues. The bill is reminiscent of laws passed in Canada and Australia that require companies including Meta and Google to pay publishers for news content. Assemblymember Buffy Wicks (D-Oakland) says legislators are leveraging the session spillover and will not lose ground as they navigate to passage. Read more