Dolby Laboratories wants to make it easier for viewers to experience immersive TV sound with Dolby Atmos FlexConnect, a new product that enables seamless pairing of accessory wireless speakers with the TV’s onboard sound system to heighten the Dolby Atmos surround-sound technology. TCL is the first to announce it is adding Dolby Atmos FlexConnect to its 2024 television lineup and says it will also launch a line of purpose-made accessory wireless speakers to complement its FlexConnect TV offerings. With FlexConnect, a soundbar isn’t mandatory to optimize TV sound. Read more

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Read more

Google is making many of its most powerful cloud computing tools available commercially for the first time, Google Cloud CEO Thomas Kurian shared at the company’s Cloud Next ’23 conference in San Francisco. In a bid to catch up with top AI rivals such as Amazon and Microsoft, the Google Distributed Cloud will open for general business including at the edge with Vertex AI and PaLM 2. Google Cloud will serve up AI from Anthropic, in which it is an investor, as well as from Meta Platforms. In addition, an AI-infused Gmail productivity suite is on the way. Read more

Google has unveiled a spate of security enhancements to products in its Google Workspace collection including Gmail and Drive. Artificial intelligence is helping to steer some of the changes, automating specific tasks. The upgrades take a new approach, combining the idea of zero trust with the concept of data loss prevention (DLP). Under zero trust, all users, devices and components are considered untrustworthy at all times — even those within an organization’s network. These Workspace tools are in development or at various stages of testing, but Google says they will begin going live in general release later this year and into Q1 2024. Read more

The Federal Communications Commission has issued a formal Notice of Proposed Rulemaking (NPRM) for the U.S. Cyber Trust Mark labeling program for smart devices announced in July with the Biden administration. The voluntary program to provide certification for baseline cybersecurity standards is designed to help consumers make informed purchase decisions regarding Internet of Things (IoT) products. The FCC, which proposes to own the new Cyber Trust trademark and administer it in conjunction with third parties, is now officially soliciting comments from industries and the public on the scope of the proposed program. Read more