Seattle-area startup Irreverent Labs has shifted its focus from blockchain-based video games and NFTs to artificial intelligence. Specifically, it wants to build foundation models for text-to-video generation and related content creation tools. Text-to-video is being explored by several companies but is still in development. Samsung Next was intrigued enough with the proposition to invest an undisclosed sum in Irreverent. While there are several apps that output cartoonish results, ambitious efforts are limited. Animations that aim for photorealism, such as Meta’s Make-a-Video and Runway’s Gen-2, can output only four or five seconds of video at a time. Read more

Unveiled at IFA 2023, Sony’s Xperia 5 V is a smartphone aimed at creators that also happens to be an entertainment powerhouse. Features include a 6.1-inch OLED HD+ screen, Bravia X1 mobile image engine, and a front stage sound system with “powerful deep bass” that Sony says eliminates the need for external speakers. Building on the preceding model, upgrades include the Video Creator app, which edits select video content into a finished clip in about a minute. This new iteration shoots 4K video at up to 120fps in HDR and features optical image stabilization. A dedicated microphone can isolate and capture the main vocal amidst environmental noise and other voices. Read more

Google DeepMind and Google Cloud have teamed to launch what they claim is an indelible AI watermark tool, which if it works would mark an industry first. Called SynthID, the technique for identifying AI-generated images is being launched in beta. The technology embeds its digital watermark “directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification,” according to DeepMind. SynthID is being released to a limited number of Google’s Vertex AI customers using Imagen, a Google AI language model that generates photorealistic images. Read more

Dolby Laboratories wants to make it easier for viewers to experience immersive TV sound with Dolby Atmos FlexConnect, a new product that enables seamless pairing of accessory wireless speakers with the TV’s onboard sound system to heighten the Dolby Atmos surround-sound technology. TCL is the first to announce it is adding Dolby Atmos FlexConnect to its 2024 television lineup and says it will also launch a line of purpose-made accessory wireless speakers to complement its FlexConnect TV offerings. With FlexConnect, a soundbar isn’t mandatory to optimize TV sound. Read more

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Read more