Adobe is challenging Salesforce and other customer management platforms with a suite of AI agents launching within its flagship Adobe Experience platform. Adobe’s customizable Experience Platform Agents can perform tasks like optimizing websites, generating content, identifying targeted audience sectors and more. New tools include the Adobe Experience Agent Orchestrator and Brand Concierge, which serves customers a personalized website experience based on prior interactions. Introduced at Adobe Summit 2025, the new products are engineered to drive Customer Experience Orchestration (CXO) in the era of artificial intelligence. Read more

Speaking in San Francisco during the Game Developers Conference this week, Netflix Games President Alain Tascan discussed how its gaming content can keep the platform’s 700 million-plus customers entertained between seasons. “We are not yet the Netflix of games, but that is where we are headed,” the executive said, calling gaming “the biggest shift in entertainment in the last 30 years.” In light of global youth’s involvement with games, “we see we need to be there,” Tascan said. Netflix added its first mobile games in 2021 and has since expanded by purchasing video game studios and building one from scratch. Read more

A new Discord Social SDK allows developers to integrate the platform in-app for games. Discord is massively popular with gamers; the company estimates PC players alone spend more than 1.5 billion hours each month on the platform. This free SDK can extend the user experience beyond the third-party content in which it becomes embedded to reach the platform’s community of over 200 million monthly active users. “Developers can power friends lists, cross-platform messaging, voice and more for all players — with or without a Discord account,” the company announced. Read more

Google has acquired Wiz, a multi-cloud security firm that will remain cloud-agnostic under its new ownership. In fact, the ability to expand its customer base to companies that use competing cloud services like AWS or Azure was a key incentive for Google to buy the five-year-old startup, whose mandate is “to help every organization secure everything they build and run in the cloud — any cloud.” Google agreed to pay $32 billion for the New York-based firm, which had annual revenue of $700 million last year and was on track to increase that to $1 billion in 2025. Wiz, which had been considering an IPO, was most recently valued at $12 billion. Read more

Snap has marked the six-month anniversary of its fifth generation Spectacles by showcasing new geo-location features that developers can start using now, and previewing what an all-day AR experience might be like, though that capability is not here yet. The latest Spectacles — introduced September 2024 and described as “still very much a developer kit” — have only 45 minutes of standalone battery power. But Snap has made immediately available for developers a swathe of geo-location data for better outdoor AR experiences, showcasing the integrations with gear from Utopia Labs. Read more