Google DeepMind has introduced AlphaEvolve, a coding agent that takes an evolutionary approach to general-purpose algorithm discovery and model optimization. AlphaEvolve combines the creative problem-solving abilities of Google’s Gemini models with automated evaluators that verify answers, then applies an evolutionary framework that improves on the most promising results. Evolutionary AI refers to techniques inspired by biological evolution, including natural selection, to optimize and design machine learning models. Read more

Warner Bros. Discovery had something old and something new to introduce at the TV Upfronts, reverting back to the name HBO Max a little after two years of being known as Max. The company also rolled out a new advertiser tool, WBD Storyverse, unlocking its 100 year-old asset vault “to help brands emotionally connect with audiences using beloved characters and IP with new twists.” WBD says it “will work strategically with partners” to identify good fits with “fan-favorite” content that can be used in new ways to “capture the magic of the original IP through a branded lens.” Read more

Netflix told Upfronts attendees its ad-supported tier now reaches more than 94 million global monthly active users, including more 18-34-year-olds than any other U.S. broadcast or cable network. The total grew by 20 million since November, when Netflix last publicly shared the tally. Making a case for ad support in a competitive market, Netflix President of Advertising Amy Reinhard added that the streamer’s U.S. users are “highly engaged, spending an average of 41 hours per month on Netflix.” The ad-supported tier was added in November 2022 and costs $7.99 per month (versus $17.99 monthly for the entry level ad-free plan). Read more

Though it doesn’t have the usual slate of regular series to tout at the Upfronts, YouTube showcased a sizzling one-off to promote the NFL’s first Friday game coming to the streamer and new products for driving ad engagement. A new tool called Peak Points leverages Google Gemini to serve ads to viewers when the AI finds them most receptive. Masthead on CTV reimagines the YouTube homepage as “an edge-to-edge canvas for ads,” while Cultural Moments Sponsorships involves selling placements “with a high share of voice and brand integrations within content.” Read more

Cable giants Charter Communications and Cox Communications are merging in a $34.5 billion deal as the industry continues to contend with the impact of streaming services and related trends such as cord cutting. Charter and Cox are among the cable-based companies that have been focusing more on residential broadband businesses in recent years. The corporate name of the newly combined company will be Cox Communications, to be led by current Charter President and CEO Chris Winfrey, while Charter’s Spectrum cable and broadband will serve as the consumer-facing brand. The merger will involve $21.9 billion of equity and $12.6 billion of debt. Read more