Amazon is formally rolling out its new Nova family of foundation models. Teased at the re:Invent conference hosted by AWS, details of the new multimodal series began leaking out this month. As part of the move, Amazon is diving into the agentic AI business with a new model called Nova Act, which is now in research preview. Nova Act is designed to control Web browser actions and independently tackle simple tasks. A Nova Act SDK is also being made available to allow developers to customize their own agents using the general-purpose Nova. The company is pushing for agents to help streamline business productivity. Read more

French video game publisher Ubisoft has created a subsidiary focused on three of its most iconic and narratively cohesive brands: the worlds of the time-shifting actioner “Assassin’s Creed,” anthology mystery “Far Cry,” and tactical combat thriller “Tom Clancy’s Rainbow Six.” Essentially a spin-off unit, Ubisoft has secured backing from its minority investor Tencent, which is plowing $1.25 billion into the new venture. The Chinese game giant — sixteenth on the Companies Market Cap list of the world’s most valuable companies, at $593 billion as of this month — in September 2022 upped its stake to 10 percent of Ubisoft. Read more

AMC Entertainment has entered into a partnership with South Korean cinema technology company CJ 4DPlex to bring 65 of its ScreenX and 4DX theaters to its venues in the United States and Europe. AMC’s 25 ScreenX auditoriums will use 4DX’s signature multi-projection approach to immerse audiences in a 270-degree field of view, starting this summer. There will be 40 4DX installations opening, beginning in the fall. With 4DX, moviegoers get a multi-sensory experience that includes motion seating and atmospherics like water, wind, scents and snow in addition to special lighting and other effects to enhance the action onscreen. Read more

Ad measurement firm iSpot has launched Outcomes at Scale with Paramount as its first customer. Designed to speed performance tracking across TV and streaming by helping brands see campaign results almost instantly, allowing them to optimize on the fly, iSpot says Outcomes at Scale makes “attribution” (consumer response to commercials) available rapidly, while making low-funnel insights — metrics occurring closer to the conversion point — more accessible. The company’s new offering aims to provide advertisers with access to conversion-rate tracking, allowing them to see how audience segments are responding to campaigns throughout the ads and dayparts. Read more

Chinese smartphone giant Vivo is entering the XR headset market with a device called the Vivo Vision that is drawing comparisons to Apple’s Vision Pro in name and looks. The headset debut coincides with the announcement of the Vivo Robotics Lab, signaling a strategic expansion beyond mobile phones. Vivo EVP and COO Hu Baishan said that AI and robotics currently represent the height of technological achievement in the digital and physical worlds, and that the mobile phone industry, with its massive consumer base and advanced infrastructure is well-positioned to bridge the two worlds, “blending digital connectivity with physical capabilities.” Read more