By
Paula ParisiSeptember 21, 2021
Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Read more
By
Paula ParisiSeptember 20, 2021
Advertising sales and data company Ampersand is stepping up to promote its Total TV Measurement solution at a time when the go-to industry ratings firm, Nielsen, is under fire. Total TV is designed to help advertisers strategize and purchase multi-screen marketing campaigns. Ampersand is owned by Comcast, Charter Communications and Cox Communications, and sells network, spot and addressable advertising that targets viewers based on viewing data from 40 million set-top box households. Ampersand reaches 85 million households across more than 150 networks. Read more
By
Paula ParisiSeptember 20, 2021
Intuit is acquiring global newsletter and email marketing platform Mailchimp in a cash and stock deal valued at $12 billion. Intuit, which makes software products including TurboTax, says it plans to integrate Mailchimp with its QuickBooks accounting software to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement. Mailchimp has “a lot of customer data. We have all the purchase data,” Goodarzi told investors last week. The deal follows Intuit’s 2020 purchase of Credit Karma for $7.1 billion. Read more
By
Paula ParisiSeptember 20, 2021
Canon has set a November release and price of $6,000 for its highly anticipated EOS R3 mirrorless camera. The pro-series device features a 24.1-megapixel back-illuminated stacked CMOS sensor, combined with Canon’s DIGIC X processor allowing 14-bit RAW files at an impressive 30 frames per second, video capability of up to 6K 60p RAW (4K 120p 10-bit) and ISO range of 100-102400 (expandable to 204800) for still images. Machine learning for eye- and body detection are among the features prompting Canon to call the EOS R3 a “monumental evolution” in digital imaging. Read more
By
Paula ParisiSeptember 17, 2021
Dish Network has contracted IBM to help automate its new 5G smart network, which will largely target enterprise clients. The deal supports Dish’s goal of becoming the first cloud-native, OpenRAN-based 5G network in the U.S. IBM will provide “AI-powered automation and network orchestration software and services to bring broad 5G network orchestration to Dish’s business and operations platforms,” the companies jointly announced. Dish has spent the past few years acquiring 5G spectrum as part a transition from satellite TV provider to major player in the broadband wireless services space. Read more