CES 2025 welcomed over 141,000 attendees from around the globe to Las Vegas. With more than 4,500 exhibitors, including 1,400 startups, and more than 6,000 media attendees, CES highlights the innovation and technology trends addressing global challenges and shaping the future. This year’s show focused on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. Among the show’s major trends were AI integration across all industries, shifting demographics and purchasing patterns (with Gen Z the one to watch), sustainability and security, and smart devices and smarter homes. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Read more

Netflix revealed plans to boost its 2025 original programming expenditure to $18 billion, a more than 10 percent increase over 2024, which could place pressure on other streaming services. Additionally, the company notes that this spending plan does not represent its cap by any means. In the wake of this news, Netflix co-CEO Ted Sarandos joined Mexican President Claudia Sheinbaum to unveil a plan to spend $1 billion producing content over the next four years south of the border. The company will also invest $2 million upgrading Mexico City’s Churubusco Studios, its new home base there. Read more

Butterfly Effect is the latest Chinese AI firm to get global attention, having drummed up interest in Manus, positioned as a “general agent” that can scour online resources to produce reports. Companies like OpenAI and Google are competing in this space, called deep research. Butterfly Effect says Manus has surpassed OpenAI Deep Research on the GAIA benchmark and the world is listening. The Manus Discord server swelled to more than 138,000 members in the past weeks, and “invite codes” to gain access at this “invitation-only” phase are allegedly going for thousands of dollars on Chinese sales app Xianyu. Read more

Rivalry between World Network, also known as OpenAI CEO Sam Altman’s “other company,” and Elon Musk’s X is heating up in an escalating race to be first out with an “everything app.” World Network is trying to accelerate adoption of a log-in system that relies on “ocular verification” — mapping the unique pattern of the iris — for “anonymous proof-of-human” validation. World already has a free app for iOS and Android, and recently launched a “mini app store” within it, including functions such as chat, transferring cryptocurrency and shopping for microloans. Read more

Google has added Gemini Embedding to its Gemini developer API. This new experimental model for text translates words, phrases and other text inputs into numerical representations, otherwise known as embeddings, which capture their semantic meaning. Embeddings are used in a wide range of applications including document retrieval and classification, potentially reducing costs and improving latency. Google is also testing an expansion of its AI Overviews search feature as part of a Gemini 2.0 update. Called AI Mode, it helps explain complex topics by generating search results that use advanced reasoning and thinking capabilities. Read more