Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Read more

Perplexity joins the list of AI companies launching agents, debuting the Perplexity Assistant for Android. The tool uses reasoning, search, browsers and apps to help mobile users with daily tasks. Concurrently, Perplexity — independently founded in 2022 as a conversational AI search engine — has launched an API called Sonar intended for enterprise and developers who want real-time intelligent search, taking on heavyweights like Google, OpenAI and Anthropic. While to date AI search has largely been limited to answers informed by training data, which freezes their knowledge in time, next-gen tools can pull from the Internet in real time. Read more

OpenAI has launched Operator, a semi-autonomous AI agent that uses a proprietary web browser to execute tasks like planning a vacation using Tripadvisor or booking restaurant reservations through OpenTable. “It can look at a webpage and interact with it by typing, clicking and scrolling,” explains OpenAI. Operator is powered by a new model called Computer-Using Agent (CUA), and is available in research preview to ChatGPT Pro subscribers in the U.S. Combining GPT-4o’s computer vision capabilities with advanced reasoning, CUA is trained to interact with graphical user interfaces (GUIs) — parsing menus, clicking buttons and reading screen text. Read more

Samsung’s new Galaxy S25 line — the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 — will more tightly integrate AI, including AI agents, becoming “true AI companions” at a level previously unknown to mobile devices. That leap is credited largely to a “first-of-its-kind” Snapdragon 8 Elite customization for the Galaxy chipset that “delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine,” according to Samsung. In addition, the top-of-the-line Galaxy S25 Ultra has been redesigned with a slightly larger 6.9-inch screen and rounded bevel. Read more

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Read more