Meta Platforms unveiled its anticipated mixed reality headset yesterday at Meta Connect. The $1,500 Quest Pro, which CEO Mark Zuckerberg introduced as “the first in our new line of advanced headsets,” becomes the first full-color AR/VR device to hit the U.S. market on October 25. Although Meta is positioning the Quest Pro as a productivity device, the thrust was that app makers will be encouraged to develop for it. Meta also announced that NBCUniversal content and Microsoft Office, Windows, Teams and Xbox Cloud Gaming are coming to Meta Quest headsets. Read more

Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Read more

Slingbox, the pioneering streaming device from Sling Media, will be permanently taken offline on November 9. The “place-shifting” technology that let people take pay-TV programming with them on mobile devices (and helped foster Internet streaming), is being shelved by parent Dish Network, which announced the shutdown in 2020. Sling Media was founded in 2004 and purchased by Dish parent EchoStar three years later for $380 million. Although the Slingbox was deemed “revolutionary,” it never achieved mass adoption, ultimately getting displaced by content-focused streamers like Netflix and YouTube. But some Sling tech continues to be used by the industry. Read more

President Biden has signed an executive order designed to repair data sharing with the European Union. The arrangement has been in disarray since 2020, when the Court of Justice of the European Union nullified the Privacy Shield, jeopardizing what the White House calls a $7.1 trillion economic relationship, premised on companies doing business on both sides of the pond. Friday’s executive order stipulates new ways for the EU to challenge what it had previously identified as objectionable U.S. government surveillance practices. In March, the U.S. and European Union agreed “in principle” to a revamped framework for data transfers. Read more

Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Read more