Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Read more

IATSE, the International Alliance of Theatrical Stage Employees, has adopted what it is calling “Core Principles for Applications of Artificial Intelligence and Machine Learning Technology” in the entertainment industry. Unveiled last week, the document follows the May creation of the group’s Commission on Artificial Intelligence. The activity is meant to convey a proactive approach to the challenges and opportunities ahead. “With AI, the stakes for IATSE members in all crafts is high,” said IATSE International President Matthew Loeb. “There is much work to do, but I am pleased to report the union’s efforts are already well underway.” Read more

OpenAI believes artificial intelligence exceeding human intelligence “could arrive this decade.” Calling the massive compute power “superintelligence rather than AGI to stress a much higher capability level,” the company warns that even though this new cognition holds great promise it will not necessarily be benevolent. Preparing for the worst, OpenAI has formed an internal unit charged with developing ways to keep superintelligent AI in check. Led by OpenAI’s Ilya Sutskever and Jan Leike, the Superalignment Team will work toward “steering or controlling a potentially superintelligent AI and preventing it from going rogue.” Read more

China’s ByteDance is testing an AI tool called Ripple. The free app for creating music and editing audio is being made available in closed beta in the U.S. with a small group of invited testers. Aimed at creators who want to up their sound game, Ripple is designed in the manner of a portable smart digital audio workstation (DAW). Ripple incorporates what TikTok’s parent company ByteDance calls a “virtual recording studio” that allows users to record and edit audio files on a mobile device, and the company plans to release additional mobile-friendly audio tools. Read more

Sony Electronics is launching its Mocopi mobile motion capture system in the United States. Using a dedicated smartphone app for iOS and Android, the wireless system enables full-body motion tracking, captured by six small, lightweight sensors. Sony has been marketing Mocopi in Japan where virtual streamers (also called “VTubers”) have been using the system to drive avatars and fictional animated characters. Mocopi allows users to go mobile with virtual reality, loosening time and location constraints. Sony is now taking preorders for the $499 Mocopi system, which ships July 14. Read more