TikTok’s “What’s Next Report 2024,” its fourth annual trends forecast, aims to “arm marketers” with knowledge of the social platform community’s favorites “to shape the year ahead.” Curiosity was the No. 1 “trend force,” with users attesting TikTok “introduces them to new topics.” Unconventional storytelling (which TikTok calls “Storytelling Unhinged”) was the No. 2 trend, with creators employing unusual brand engagement techniques to keep viewers watching “past the first few seconds.” A makeup video viewed half a billion times, animal clips, ASMR with fried chicken and Selena Gomez touting her skincare routine were among TikTok videos most-viewed by U.S. audiences. Read more

Google is closing the year by heralding 2024 as the “Gemini era,” with the introduction of its “most capable and general AI model yet,” Gemini 1.0. This new foundation model is optimized for three different use-case sizes: Ultra, Pro and Nano. As a result, Google is releasing a new, Gemini-powered version of its Bard chatbot, available to English speakers in the U.S. and 170 global regions. Google touts Gemini as built from the ground up for multimodality, reasoning across text, images, video, audio and code. However, Bard will not as yet incorporate Gemini’s ability to analyze sound and images. Read more

Meta Platforms is moving Imagine with Meta from its test bed as a generative AI experience in chats to a standalone experience on the Web that allows users to create high-resolution images using natural language text prompts. That is one of more than 20 generative AI features Meta is deploying to create new business opportunities globally leveraging AI across search, ads, business messaging and more. While most will wind up on Facebook, Instagram, Messenger and WhatsApp, some say Meta’s popular Facebook and Instagram platforms have plateaued at 2 to 3 billion users per month, circumscribing ad growth. Read more

AMD is coming to market with a new slate of chips optimized for artificial intelligence, including the AMD Instinct MI300 Series data center AI accelerators, ROCm 6 open software stack with new features for large language models, and Ryzen 8040 Series processors with Ryzen AI. The new offerings have received a welcome reception from customers including Microsoft, Oracle, Meta Platforms and Dell, among others that can benefit from building a strong network of suppliers of AI chips. The market is currently dominated by Nvidia, which is challenged to meet existing demand. Read more

IBM and Meta Platforms have launched the AI Alliance, a coalition of companies and educational institutions committed to responsible, transparent development of artificial intelligence. The group launched this week with more than 50 global founding participants from industry, startup, academia, research and government. Among the members and collaborators: AMD, CERN, Cerebras, Cornell University, Dell Technologies, Hugging Face, Intel, Linux Foundation, NASA, Oracle, Red Hat, Sony Group, Stability AI, the University of Tokyo and Yale Engineering. The group’s stated purpose is “to support open innovation and open science in AI.” Read more