The Apple WebKit team introduced the initial version of the Speedometer benchmark in 2014. Since then, it has become an industry-wide tool for gauging browser optimization and performance, even as some stakeholders complained that having been developed in the Apple ecosystem, it could not help but exhibit systemic biases that favored Safari. So, Microsoft, Google and Mozilla joined Apple to create Speedometer 3.0, “a new governance benchmark” that aims for neutrality across the architectures used by Google Chrome, Microsoft Edge and Mozilla’s Firefox. Read more

Reddit is moving ahead with its IPO and plans to raise between $682 million and $748 million on a fully diluted valuation of between $5.8 billion and $6.4 billion. Although no date has been announced, the IPO is expected to take place sometime this month. According to a Securities and Exchange Commission filing Monday, Reddit says it will offer 22 million 15.3 million Class A common shares and 6.7 million insider shares from investors including CEO Steve Huffman and COO Jen Wong. Pricing will be between $31 and $34 per share. The proposed market cap is $4.9 billion to $5.4 billion. Read more

Soul Machines debuted a synthetic Marilyn Monroe last week at SXSW. The New Zealand-based company teamed on the Digital Marilyn project with Authentic Brands Group, a New York management firm that represents a host of fashion labels as well as personalities such as Elvis Presley, David Beckham and Muhammad Ali. The result is a sophisticated chatbot that Soul Machines describes as an “interactive experience.” Drawing on biological AI, Soul Machines is packaging a “personalized engagement opportunity” for fans and brands, which could lead to new approaches in advertising and promotions. Read more

Dish Network’s Sling TV subscription streaming platform has added a feature called Sling Arcade that lets users play games while Sling plays television content in an optional adjacent window. Available only to Sling customers who have Amazon Fire TV or Android TV, it has 10 games at launch that the company describes as “both classics and contemporary favorites,” including “Tetris,” “Wheel of Fortune,” “Poker Online” and “Solitaire Clash.” Sling is offering Arcade free to those with the Sling Freestream FAST service as well as those with paid subscriptions to Sling TV. Read more

Artificial intelligence stakeholders are calling for safe harbor legal and technical protections that will allow them access to conduct “good-faith” evaluations of various AI products and services without fear of reprisal. More than 300 researchers, academics, creatives, journalists and legal professionals had as of last week signed an open letter calling on companies including Meta Platforms, OpenAI and Google to allow access for safety testing and red teaming of systems they say are shrouded in opaque rules and secrecy despite the fact that millions of consumers are already using them. Read more