By
Paula ParisiApril 22, 2025
The Walt Disney Company, which last year invested $1.5 billion in Epic Games and its “Fortnite” online gaming franchise, has unveiled plans for what is being called its biggest “Star Wars” collaboration with the platform “Fortnite: Galactic Battle.” Rolling out beginning May 2, the new battle royale season is a five-part saga where players will experience new “Star Wars” gameplay each week through early June. While Disney-owned Lucasfilm and Epic’s “Fortnite” have joined forces before to mount battle royale seasons with “Star Wars” characters, the “Galactic” effort is said to be its most expansive collaboration to date. Read more
By
Paula ParisiApril 22, 2025
Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Read more
By
Paula ParisiApril 21, 2025
Netflix posted record profit of $2.9 billion in Q1, a 24 percent increase year-over-year that exceeded its forecast of $2.44 billion. Revenue was up nearly 13 percent to $10.54 billion for the three month period. The streamer attributed the strong performance to “slightly higher subscription and ad revenue and the timing of expenses.” The company is looking ahead to a strong 2025 and robust growth in upcoming years, with an internal goal of doubling annual revenue to $80 billion by 2030 and global ad sales aiming to hit $9 billion. Full-year revenue is forecast to land between $43.5 billion and $44.5 billion. Read more
By
Paula ParisiApril 21, 2025
LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Read more
By
Paula ParisiApril 21, 2025
Instant messaging and VoIP social platform Discord is experimenting with a feature that requires some users to verify their age by scanning their face or a photo ID. The technique is being implemented in Australia and the United Kingdom, where recently passed laws seek to crack down on minors accessing potentially harmful online content. The safeguard applies only to users who haven’t previously verified their age on the chat platform. Discord says age verification aims “to help users manage content filter settings and sensitive content visibility,” explaining it is a one-time process that can be completed when users first adjust their settings. Read more