VPPA Update Enables Netflix to Share User Data on Facebook

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook

Studios Question the Value of Marketing Movies on Facebook

The relationship between Hollywood and Facebook may be showing signs of strain. While the entertainment industry was quick to embrace the social network as a marketing tool, major studios are now expressing doubt. “Some industry executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to ‘like’ a movie can deliver big box-office returns,” writes the Los Angeles Times. Continue reading Studios Question the Value of Marketing Movies on Facebook

Facebook Features Could Lead To End Of The Server Business

“The launch of two new features into the Open Compute hardware specifications on Wednesday has managed to do what Facebook has been threatening to do since it began building its vanity-free hardware back in 2010,” writes GigaOM. These new features mean Facebook has “blown up the server,” says the article, adding that the server has been reduced “to interchangeable components.” Continue reading Facebook Features Could Lead To End Of The Server Business

Facebook Graph Search to Open New Doors for Media Companies

As we reported earlier this week, Facebook’s new Graph Search allows users to find answers to questions by searching their own connections and personal network instead of going the route of a traditional open Web search a la Google. According to Variety, the new search tool has the potential to “give media companies more firepower to leverage the social network for content discovery.” Continue reading Facebook Graph Search to Open New Doors for Media Companies

What the New Facebook Graph Feature Means For Web Search

On Tuesday, Facebook announced its new feature called Graph Search, which “promises to transform its user experience, threaten its competitors, and torment privacy activists,” according to Wired. It allows users to “dive into the vast trove of stored information about them and their network of friends.” While it is fundamentally different from Web search, it also has the potential to transform it. Continue reading What the New Facebook Graph Feature Means For Web Search

Facebook Returns to Roots: Launches Beta of Graph Search

Facebook has announced a new tool for searching all of the social network’s content for items tailored to your profile. Called “Graph Search,” it will also incorporate Bing search results. “Graph Search is meant to answer very specific questions like ‘Who are my friends in San Francisco?'” explains Facebook CEO Mark Zuckerberg. It rolled out in a limited beta yesterday. Continue reading Facebook Returns to Roots: Launches Beta of Graph Search

Report: Social TV Chatter Sees Dramatic Increase in 2012

The second annual Year End Stats Report from social media intelligence platform Trendrr indicates that 2012 saw a major surge in social interaction involving TV programs, with significantly increased chatter across Twitter, Facebook and various social apps. Growing interest in social TV chatter was also evidenced by the recent Nielsen announcement to create the Nielsen Twitter TV Rating. Continue reading Report: Social TV Chatter Sees Dramatic Increase in 2012

Facebook to Aim for TV Dollars by Delivering Video Ads to News Feed

According to sources briefed on the company’s plans, Facebook “is set to unveil a new video-ad product in the first half of next year in its largest attempt to date to attract big swaths of ad dollars from TV advertisers,” reports Ad Age. Those same sources said the company will “offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets,” according to the article. Continue reading Facebook to Aim for TV Dollars by Delivering Video Ads to News Feed

Nearby Local Search from Facebook is Not Quite a Foursquare Killer

While Facebook’s upgraded Nearby local search feature may threaten Foursquare one day, the current Foursquare product still performs much better than Facebook’s, according to GigaOM. Facebook has a much larger reach (600 million mobile users compared to about 25 million for Foursquare), but offers an inferior search feature. The Facebook feature uses friends’ check-ins, recommendations, and likes to help users find local places, but because most Facebook users do not check in or interact with local businesses on the social network, the feature does not work optimally. This feature could be valuable if Facebook could convince more people to use check-ins and recommendations. Continue reading Nearby Local Search from Facebook is Not Quite a Foursquare Killer

Will Changes to Facebook Privacy Controls Make Users Feel Secure?

Facebook will offer improvements to its privacy settings by the end of the year to allow users to change and understand their privacy settings without going to a remote privacy settings page.

The social network will provide a dropdown box on “almost every page,” reports The Atlantic. Facebook will also include messages alongside posts to help people understand who can see the specific status update or picture.

Changes to the privacy settings are intended to help people understand who can see content, and to help users target and remove inappropriate or unwanted content.

The changes will not affect Facebook’s data sharing, and Facebook will continue to leverage user data to build targeted advertising.

While The Atlantic classifies the changes as mostly “cosmetic,” it still says they are important because simplifying privacy control could help Facebook gain user trust.

Ready to Earn, Facebook Rolls Out Gifts Social Commerce Product

After two months of testing, Facebook Gifts is rolling out publicly to U.S. users. TechCrunch predicts that Facebook could earn between $127.5 million and $1.02 billion per year with the social commerce product.

“It lets people choose a friend, often someone who’s birthday or wedding it is, and give them a real-life gift or gift card,” explains the post. “At first it only allowed a few users to access the beta, but then let the service grow organically so anyone who received a Gift gained the ability to give them. It dropped another couple tens of millions of users into Gifts in late November, and now is finally publicly available so anyone in the U.S. can give to other people stateside.”

Since the social network currently touts roughly 170 million U.S. users, the earnings potential is massive. TechCrunch maps out this potential based on number of users and an assumed average gift amount, and speculates that Gifts could account for 3 to 24 percent of the social network’s annual revenue.

“Basically, Gifts will complement Facebook’s advertising and gaming revenue but won’t replace them,” suggests the post. “If it made $510 million a year, that would be $3 per year in additional average revenue per user in the U.S. That would nearly double the U.S. ARPU from $3.40 to $6.40.”

Of course, if successful, these numbers could increase dramatically with an international release.

Firmware Update for Sony Bravia TVs adds Twitter, Facebook, YouTube HD

  • Sony announced it has updated firmware for its Bravia LCD TV sets, enabling viewers to get tweets, post on Facebook and watch hi-def videos via YouTube HD.
  • Bravias have also added compatibility with a version of the Remote Keyboard application, previously available only on Vaio PCs and Xperia smartphones.
  • “Finally, you can now get live Twitter updates along the bottom of your screen and even use a Shazam like feature called Track ID to determine the names of songs, or their artists, that are played during your shows or commercials,” reports Engadget.
  • The press release emphasizes keyboard compatibility: “You can already use your smartphone or Vaio keyboard to control your TV and surf the Web — and now you can use other laptops too. From typing a Web address to searching for information about the latest movies, it makes entering text on-screen even easier than using your TV remote.”
  • The free update is currently available for those with compatible Bravia TVs.

Financial Analyst Weighs Pros and Cons of Zynga $7 Billion IPO

  • In an analysis of Zynga’s pricy IPO, Forbes contributor Peter Cohan advises investors to “avoid this stock.”
  • “Social media gaming sweat shop Zynga filed to sell 14.3 percent, or 100 million, of its shares, valuing the lot at $7 billion,” he writes. “Should you pay the price to get in on its IPO? No.”
  • Zynga does have some things working in its favor: 1) It operates in the highly profitable virtual goods market that is expected to more than double by 2014; 2) It has a competitive advantage with the largest player audience on Facebook and 383 percent annual growth rate from 2008 to 2010; and 3) It has the ability to sustain its leadership position. “In October, Zynga announced Project Z that would lessen Zynga’s dependence on Facebook users. If that and its effort to go mobile work, Zynga would be in a stronger long-term position,” suggest the article.
  • So why not invest? Zynga’s IPO valuation is too high relative to its competitors; its growth is slowing down; and, its net income shrank for the majority of 2011 leaving “razor thin” 3.7 percent net profit margins. “No amount of sweat-shopping will fix Zynga’s slowing growth,” reports Cohan.

Safe Internet Coalition Established in Europe Aimed at Protecting Children

  • Apple, Google, LG, Nintendo, Nokia, Samsung and Facebook are among 28 tech and media companies that are joining forces to “deliver a better Internet for our children,” reports TheNextWeb.
  • “The group was put together by the European Commission (EC) and the priority actions set out include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control,” according to TNW.
  • “This new coalition should provide both children and parents with transparent and consistent protection tools to make the most of the online world”, says Neelie Kroes, vice president of the EC. “The founding coalition members are already leaders in children’s safety online. Working together we will be setting the pace for the whole industry and have a great basis for fully empowering children online.”
  • The coalition has created a statement of purpose covering five key areas: create effective reporting with simple, robust tools; enable age-appropriate privacy settings; develop age-rating through widespread content classification; extend parental control; and effectively remove child abuse material through improved cooperation with law enforcement.

New Homepage: YouTube Goes Social with Focus on Google+ and Facebook

  • YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
  • A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
  • Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
  • “These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
  • The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”

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