Spondo’s Video Rental and Streaming Available on Facebook

A new video rental and streaming platform by Spondo will now let Facebook users watch and share movies on the social media site. The movies are on-demand and shareable among users — in fact, users can even earn a little commission when their friends buy a movie that they’ve shared. In celebration of Halloween, Spondo launched 200 horror movies for streaming, and it plans to add more mainstream and indie films over time. Continue reading Spondo’s Video Rental and Streaming Available on Facebook

Top Brands Increasingly Turning to Facebook-Owned Instagram

According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram

New ConnecTV App Lets Users Record and Share TV Moments

ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments

Tech Giants Plan to Track Data, Eliminate Need for Cookies

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

Nielsen to Include Mobile Viewing in Its Television Ratings

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

The Debate Over Mass NSA Surveillance Comes to Hollywood

The debate over National Security Agency surveillance tactics has come to Hollywood. Industry heavyweights such as Oliver Stone, Maggie Gyllenhaal and John Cusack appear in a new video alongside Representative John Conyers Jr. (D-Michigan), Harvard Law professor Lawrence Lessig, military analyst Daniel Ellsberg, advocates and government whistle-blowers. The video addresses civil liberties, the right to privacy, and calls for bringing an end to mass NSA surveillance. Continue reading The Debate Over Mass NSA Surveillance Comes to Hollywood

Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

Twitter Now More Popular Than Facebook Amongst Teenagers

According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers

Sony Launches Shareable Extras to Inspire Movie Purchases

In an effort to encourage more digital movie sales, Sony’s new initiative, Vudu Extras+, is letting people who buy movies via Walmart’s online video service share extras like behind-the-scenes footage on Facebook and Twitter. The idea is that if added bonus content is available, people will be willing to pay for it — and happy to share. Sony says 40 percent of people who buy Blu-ray discs usually watch the extras, which is reason enough to offer this new option. Continue reading Sony Launches Shareable Extras to Inspire Movie Purchases

Facebook Turns to Deep Learning to Grow Search Possibilities

Facebook is looking to expand its Graph Search algorithms to account for the use of slang and expressions, and translate them into searchable key words. The company adjusted its search algorithms in January, and the changes mostly worked. The new algorithms signal the beginning of new ways to search user information using natural and nuanced language, and provide more personalized ads. Other tech companies are looking into similar technologies. Continue reading Facebook Turns to Deep Learning to Grow Search Possibilities

Advertisers to Reach Users on TV and Facebook at Same Time

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

Facebook Leads Social Platforms in Driving Referral Traffic

According to Facebook, referral traffic from the social network to news and publishing sites has increased by more than 170 percent in a year’s time. This number is just an average, for the percentage is greater for certain sites. Partners including Time, BuzzFeed and BleacherReport have experienced significant increases. Numbers released by social Web tracker SimpleReach indicate that Facebook drives more traffic than any other social platform. Continue reading Facebook Leads Social Platforms in Driving Referral Traffic

Facebook Update Adds Video Content to Mobile Advertising

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

New Study: Facebook Ad Profit Higher with iOS than Android

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

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