Digital Future Report: Mobile Will Lead the Charge in 2013

Technology predictions for 2013 are in and it’s all about mobile this year. According to comScore, the movement toward mobile is taking place everywhere from shopping to media to search — all of which combined could lead to a difficult economic transition for some companies as they struggle to stay ahead of rapidly changing consumer behavior. Continue reading Digital Future Report: Mobile Will Lead the Charge in 2013

Will the Tech Industry Go All In for Online Gambling?

Las Vegas could soon be facing competition from social networks and gaming companies. “Silicon Valley is betting that online gambling is its next billion-dollar business, with developers across the industry turning casual games into occasions for adults to wager,” reports The New York Times. The games are aimed at overseas markets for now, where attitudes and laws regarding gambling are more relaxed and very lucrative. Continue reading Will the Tech Industry Go All In for Online Gambling?

White House Goes Digital with State of the Union Tonight

Tonight’s State of the Union Address will provide citizens with unprecedented access and interactivity. “When the President addresses the nation, the White House will provide something you can’t find anywhere else: an enhanced version of the speech that offers charts, facts and other info as the President speaks,” explains the White House blog. There will also be a wide variety of online streaming options and opportunities for social interaction. Continue reading White House Goes Digital with State of the Union Tonight

Will Amazon Virtual Currency Reach Beyond Apps and Games?

Amazon will release its own virtual currency, Amazon Coins, in May. Each coin will be worth a penny and will allow Kindle Fire customers to purchase apps, games and in-game items. Amazon will maintain its 30 percent revenue draw on all purchases made with Amazon Coins. While Amazon plans a small initial launch, some speculate customers could one day use Amazon Coins to purchase e-books, digital music and other products. Continue reading Will Amazon Virtual Currency Reach Beyond Apps and Games?

Pew Research Breaks Down Usage Statistics for Facebook

About two-thirds (67 percent) of American adults currently use Facebook according to the Pew Research Center’s Internet & American Life Project. The research also indicates that 61 percent of current Facebook users have voluntarily taken a break of at least several weeks from the social network in the past, and 20 percent of the non-Facebook using adult population (or about 5 percent of the total adult population) once used Facebook and now do not. Continue reading Pew Research Breaks Down Usage Statistics for Facebook

Oreo Goes Social for Spontaneous Super Bowl Advertising

The 34-minute Super Bowl power outage caused a Twitter uproar, but while many fans used social media to make jokes, Oreo seized the opportunity to launch a viral marketing campaign. Oreo’s 15-person Super Bowl social media team reacted quickly to the blackout, tweeting an ad that read “Power Out? No problem.” The Tweet was accompanied by the image of a single Oreo in a half-blacked out setting with the caption, “You can still dunk in the dark.” Continue reading Oreo Goes Social for Spontaneous Super Bowl Advertising

Instagram Launches Full Image Feed for Desktop Browsers

Facebook acquired Instagram in part because Instagram’s success on mobile challenged Facebook’s subpar mobile application. The purchase helped improve Facebook’s mobile presence, and now the social network has helped redesign Instagram to serve desktop audiences with the launch of a full newsfeed for browsers. Now Instagram joins Facebook as a complete Web entity. Continue reading Instagram Launches Full Image Feed for Desktop Browsers

Super Bowl Sets New Records for Viewing and Social Activity

Early numbers indicate that last night’s Super Bowl between the Baltimore Ravens and San Francisco 49ers broadcast on CBS set new records for number of TV viewers and amount of social activity on Facebook and Twitter. Interestingly, the two events that triggered the greatest number of Tweets did not involve the teams or players, but rather Beyonce’s halftime show and the partial blackout during the third quarter. Continue reading Super Bowl Sets New Records for Viewing and Social Activity

Small Businesses See More Potential in LinkedIn Than Twitter

A recent survey suggest that while six out of 10 small business owners say they believe social media tools are valuable to their company’s growth, just three percent of the 835 surveyed believe Twitter has the most potential to help the company. Twitter faces challenges convincing small business owners of the advantages of using the short-messaging system to reach customers and expand their brands. Continue reading Small Businesses See More Potential in LinkedIn Than Twitter

Sources Indicate Twitter is Ready to Launch Advertising API

Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API

Facebook: Struggling Graph Search Feature May Be Improved

Facebook’s new Graph Search feature may benefit from upcoming upgrades. When Graph Search was first released, the feature relied primarily on “likes” and check-ins to provide results, but these are ineffective tools since most people do not check-in when they go to places they like, and others like pages ironically rather than honestly. But bringing in further analysis of comments of posts could help improve the accuracy of Graph Search. Continue reading Facebook: Struggling Graph Search Feature May Be Improved

Do Employees Have the Right to Discuss Work on Social Media?

Employees sometimes take to Facebook and Twitter to discuss work-related matters — and employers usually don’t like that. But according to federal regulators, employers don’t have a say in the matter. In fact, regulators are passing down orders indicating employers have to scale back on policies that limit what their workers can say online. Continue reading Do Employees Have the Right to Discuss Work on Social Media?

Will Amazon Generate New Ad Revenue with Customer Info?

Google uses targeted ads and so does Facebook. But it turns out that Amazon’s treasure trove of 152 million customers’ data is at the top of the digital heap. “Since last year, the world’s largest online retailer has been packaging information on what it knows about consumers so that some marketers can use it to make split-second decisions about where to buy ads online and how much to pay for them,” reports Technology Review. Continue reading Will Amazon Generate New Ad Revenue with Customer Info?

Next Big Sound Tracks Online Music Discovery and Sharing

Analytics provider Next Big Sound has released its State of Online Music report, which provides a detailed look at how social networks, streaming services, online radio and digital downloads are impacting the way consumers discover and share new music. Online growth was staggering in 2012 with a 45 percent increase in new plays, 67 percent increase in new fans and 6 percent increase in new profile views. Continue reading Next Big Sound Tracks Online Music Discovery and Sharing

VPPA Update Enables Netflix to Share User Data on Facebook

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook

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