RelayTV Targets Millennials with Integrated Social TV Platform

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

Growth in Digital Video Ad Market, YouTube Maintains Lead

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Facebook Aims to Connect the World, Starting With WhatsApp

While WhatsApp will continue to be an independent app, its acquisition by Facebook should help it reach up to three billion users, suggests Mark Zuckerberg. WhatsApp had 450 million users around the time that Facebook agreed to buy it for $19 billion, but has now reached 600 million. Facebook currently reaches around 1.3 billion people, which is half of the world’s Internet connected population. The company is focusing on spreading Internet access around the globe. Continue reading Facebook Aims to Connect the World, Starting With WhatsApp

Battle for the Net: Internet Slowdown Generates Big Numbers

Public interest groups and tech companies participated in an Internet “slowdown” yesterday to raise awareness of the potential impact to net neutrality and an open Internet if slow lanes were to result from proposed FCC rules. It was not an actual throttling of Internet speeds, but a campaign in which sites featured messages about the issue and symbolic “loading” icons. Thousands of websites urged their users to take action. As a result, the FCC received a record 1,477,301 public comments. Continue reading Battle for the Net: Internet Slowdown Generates Big Numbers

Short-Form Video a Top Priority at Facebook, Says Zuckerberg

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg

Netflix Users Control What Shows They Share with Privacy Tool

Netflix’s new privacy feature will now allow users to select which shows they want to share with Facebook friends. In the past, people who decided to link their Netflix and Facebook accounts shared their viewed titles to all of their Facebook friends. Now, each user can recommend a TV show or movie to just one or more friends. With this update, Netflix users now have the ability to be more selective about which programs they recommend to others, and which programs they hide. Continue reading Netflix Users Control What Shows They Share with Privacy Tool

Advertising May Result From $10 Billion Snapchat Investment

Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment

Hyperlapse: Produce Time-Lapse Videos with Instagram App

A new app from Instagram makes it possible for users to create high-quality time-lapse videos from their iPhones. Amateur photographers simply click a button to start and stop recording, and then use a single slider to adjust the speed of the frames. The new app relies on data from the smartphone’s built-in gyroscope to perform the image processing, making the videos appear less shaky. Hyperlapse is currently available on iOS, while an Android version is being planned. Continue reading Hyperlapse: Produce Time-Lapse Videos with Instagram App

New First: Majority of Digital Media Accessed on Mobile Apps

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

Facebook Hires WaveGroup Sound as In-House Design Team

Facebook has hired the team behind WaveGroup Sound, a California-based company that specializes in audio production for games. The company has produced tracks for “Guitar Hero,” “Rock Band” and “Dance Dance Revolution,” and has also produced sound for a variety of startups, hardware devices and mobile apps. The WaveGroup team will serve as the full-time in-house sound design team for Facebook. The group is expected to focus on sound for Facebook’s external apps. Continue reading Facebook Hires WaveGroup Sound as In-House Design Team

After Google Bows Out, Amazon Moves In to Acquire Twitch

In recent months, we reported that Google was planning to acquire popular streaming platform Twitch.tv for more than $1 billion. However, Google was unable to close the deal, reportedly due to concern over antitrust issues related to its streaming video site YouTube. It looks like Google’s loss is now Amazon’s gain. Yesterday, Amazon confirmed that it is purchasing San Francisco-based Twitch, which touts more than 50 million monthly users, for approximately $970 million in cash. Continue reading After Google Bows Out, Amazon Moves In to Acquire Twitch

Teens Shifting From Traditional TV Content to Online Videos

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

More Social Interaction Surrounding This Year’s Emmy Awards

The 66th Primetime Emmy Awards will air tonight on NBC, this year with a few social media twists. Actor Aaron Paul, nominated again for his role in “Breaking Bad,” is thanking his fans with another Hollywood scavenger hunt. He recently posted a photo on Instagram promising signed scripts, posters and more. Facebook is providing an oversized tablet designed to let celebs answer questions from fans during the festivities. And Google has posted TV filming locations that you can check out on Street View. Continue reading More Social Interaction Surrounding This Year’s Emmy Awards

Netflix Signs Paid Peering Deal with TWC for Faster Streaming

Time Warner Cable signed a direct interconnection deal with Netflix, which makes it the fourth of the biggest ISPs to sign such an agreement with the video service. The deal should improve the Netflix experience for TWC broadband subscribers. Netflix signed similar deals with AT&T, Comcast and Verizon in recent months after fighting with the providers. Despite signing the paid peering agreements, Netflix continues to argue before the FCC and publicly that such arrangements violate net neutrality. Continue reading Netflix Signs Paid Peering Deal with TWC for Faster Streaming

Snapchat Mobile App Plans to Add News Content and Sell Ads

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads