Two weeks after its global rebranding of GroupM to WPP Media, the bespoke London-based marketing behemoth is launching Open Intelligence, an “AI identity solution” that WPP says will better target viewers with privacy-conscious solutions that more effectively message on behalf of its clients. Built around what WPP calls “the industry’s first Large Marketing Model,” Open Intelligence is “trained on the world’s largest and most diverse set of audience, behavioral, and event data,” culled from WPP’s decentralized partnership network. “Our model learns continuously from trillions of signals across more than 350 partners in over 75 markets,” the company claims. Read more

AMC Networks has partnered with Runway to use the AI startup’s models and technology in the TV studio’s marketing and development processes. The Cablevision-owned AMC Networks brand — home to cable TV hits such as “Mad Men,” “Breaking Bad” and “The Walking Dead” that have found new audiences on the AMC+ streaming service — plans to use AI in everything from identifying key scenes for promotional use to ideating new ideas, previsualization and special effects. Lionsgate entered a similar deal with Runway last year that had the reciprocal benefit of allowing the AI company to use the studio’s content to train models. Read more

The Center for AI Standards and Innovation (CAISI) is the new name the Trump administration’s Department of Commerce has bestowed on the Biden-era’s AI Safety Institute. The change aims to “ensure Commerce uses its vast scientific and industrial expertise to evaluate and understand the capabilities of these rapidly developing systems and identify vulnerabilities and threats within systems developed in the U.S. and abroad,” the Department announced. As part of the update, CAISI becomes the industry’s primary federal government point of contact for testing and collaborative research related to commercial AI systems. Read more

Bytedance-owned social video platform TikTok is improving ways in which users can customize their For You feed, letting them increase emphasis on subjects of interest with Manage Topics and adding AI-powered Smart Keyword Filters to suppress content they don’t want to see. While the social platform has featured keyword filters for some time, the new filters are smart enough to catch a broader range of unwanted content. Users can now include up to 200 filtering keywords and let AI do the rest “to capture additional videos featuring similar words, synonyms and slang variations” that reduce unwanted content in the For You feed. Read more

At its annual State of Unreal event, Epic Games demonstrated the formidable capabilities of its creator tools, showcasing open-world updates in Unreal Engine 5.6 and moving the MetaHuman photo-real 3D character generator out of early access and into general availability — its character and animation output now able to be used in competing game engines Unity and Godot and in software packages including Maya, Houdini and Blender. Game studio CD Projekt Red, creator of the popular “The Witcher” series, joined Epic in demonstrating how Unreal 5.6 lets teams build large-scale open worlds that run smoothly on current-generation phones and PCs. Read more