Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Read more

The Walt Disney Company, which last year invested $1.5 billion in Epic Games and its “Fortnite” online gaming franchise, has unveiled plans for what is being called its biggest “Star Wars” collaboration with the platform “Fortnite: Galactic Battle.” Rolling out beginning May 2, the new battle royale season is a five-part saga where players will experience new “Star Wars” gameplay each week through early June. While Disney-owned Lucasfilm and Epic’s “Fortnite” have joined forces before to mount battle royale seasons with “Star Wars” characters, the “Galactic” effort is said to be its most expansive collaboration to date. Read more

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Read more

Netflix posted record profit of $2.9 billion in Q1, a 24 percent increase year-over-year that exceeded its forecast of $2.44 billion. Revenue was up nearly 13 percent to $10.54 billion for the three month period. The streamer attributed the strong performance to “slightly higher subscription and ad revenue and the timing of expenses.” The company is looking ahead to a strong 2025 and robust growth in upcoming years, with an internal goal of doubling annual revenue to $80 billion by 2030 and global ad sales aiming to hit $9 billion. Full-year revenue is forecast to land between $43.5 billion and $44.5 billion. Read more

LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Read more