By
ETCentric StaffMarch 11, 2024
Artificial intelligence stakeholders are calling for safe harbor legal and technical protections that will allow them access to conduct “good-faith” evaluations of various AI products and services without fear of reprisal. More than 300 researchers, academics, creatives, journalists and legal professionals had as of last week signed an open letter calling on companies including Meta Platforms, OpenAI and Google to allow access for safety testing and red teaming of systems they say are shrouded in opaque rules and secrecy despite the fact that millions of consumers are already using them. Read more
By
ETCentric StaffMarch 11, 2024
Alibaba is touting a new artificial intelligence system that can animate portraits, making people sing and talk in realistic fashion. Researchers at the Alibaba Group’s Institute for Intelligent Computing developed the generative video framework, calling it EMO, short for Emote Portrait Alive. Input a single reference image along with “vocal audio,” as in talking or singing, and “our method can generate vocal avatar videos with expressive facial expressions and various head poses,” the researchers say, adding that EMO can generate videos of any duration, “depending on the length of video input.” Read more
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ETCentric StaffMarch 11, 2024
Google has rolled out an open-source marketing mix model (MMM) called Meridian that aims to help in formulating cross-channel media strategies in the current environment of fragmented media consumption and privacy changes. As marketers contend with Google’s plan to sunset the use of third-party cookies by the end of this year, MMMs — classic tools of yesteryear — “are experiencing a renaissance,” says the search giant. MMMs are statistical analyses companies use to help measure the impact of cross-channel marketing sales. Google says it has “observed more customers turning to MMMs, especially performance and full-funnel marketers.” Read more
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ETCentric StaffMarch 8, 2024
Nikon, the Japanese company best known for still cameras, is vaulting into the mainstream of professional moving images with its acquisition of California-based RED Digital Cinema. RED cameras popular among filmmakers and other creators include the RED ONE 4K and V-RAPTOR [X] series. The company also invented the REDCODE RAW compression technology. On closing, RED will become a wholly-owned subsidiary of Nikon, which plans to merge “Nikon’s expertise in product development” with “RED’s knowledge in cinema cameras, including unique image compression technology and color science.” Read more
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ETCentric StaffMarch 8, 2024
Facebook chief Tom Alison says parent company Meta Platforms is building a giant AI model that will eventually “power our entire video ecosystem.” Speaking at the Morgan Stanley Technology, Media & Telecom Conference this week, Alison said the model will drive the company’s video recommendation engine across all platforms that host long-form video as well as the short-form Reels, which are limited to 90 seconds. Alison said the company began experimenting with the new, super-sized AI model last year and found that it helped improve Facebook’s Reels watch time by anywhere from 8-10 percent. Read more