Disney has become the latest entertainment giant to put ad inventory on offer through Amazon DSP, the tech giant’s demand-side platform that connects advertisers to channels for programmatic as well as premium ad purchasing and analytics. The integration, to be implemented in the coming months, links the Disney Real-Time Ad Exchange (DRAX) with Amazon DSP, providing direct access to inventory across platforms including Disney+, ESPN and Hulu along with data insights from both companies. The deal is one of many such alliances announced in proximity to the Cannes Lions International Festival of Creativity, where Roku, Netflix and Yahoo also signed up with Amazon DSP. Read more

A little over a year since the beta release of its conversational AI search and discovery tool, Cineverse is making cineSearch commercially available to business customers. The Los Angeles startup says its AI-powered framework “solves” the content-hunt quandary for digital networks and streaming services, finding programming across all streaming platforms. Cineverse is making cineSearch available for commercial licensing to OEMs and streaming platforms via the company’s own sales team and through Google Cloud Marketplace. CineSearch was developed using Google’s AI ecosystem — specifically Vertex AI platform and the Gemini 2.0 Pro model. Read more

Amazon Ads has entered into an exclusive deal with Roku that will provide “advertisers access to the largest authenticated CTV footprint in the U.S.” The offering will be powered by Amazon DSP — the company’s omnichannel marketing solution. The integration combines Amazon Fire TV users with Roku’s customers for logged-in reach to what Amazon estimates is 80 million Connected TV households, which equals just over 80 percent of CTV households, according to Comscore data. Addressability will also be enhanced across top streaming services integrated with the two operating systems. The deal was announced during the Cannes Lions International Festival of Creativity. Read more

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Read more

Google is testing podcast-like audio search summaries generated by AI. Audio Overviews uses Google’s latest Gemini models to generate “quick, conversational audio overviews for certain search queries.” It can be enabled through Google Labs, the company’s public-facing portal to AI experiments. An Audio Overview “can help you get a lay of the land, offering a convenient, hands-free way to absorb information,” Google says, noting that the feature displays search results “right within the audio player” to make it easy to delve further. Google already had AI audio summaries in NotebookLM and Gemini. Like those, Search features AI discussion “hosts.” Read more