Alphabet is rolling out the Google TV network, an advertising platform that will for the first time allow media buyers to slot ads across the entire Google TV platform of more than 125 channels with one transaction. Google says those ads will reach the 20 million monthly active users who use Google TV and other Android TV OS devices to watch live sports, full-length TV shows, movies and more. Initially offering “staple connected-TV ad formats” — including non-skippable and 6-second bumpers ads — placed in-stream, Google says there are more formats to come. Read more

California tech companies are bristling at a state bill that would force them to enact strict safety protocols, including installing “kill switches” to turn-off AI models that present a public risk. Silicon Valley has emerged as a global AI leader, and the proposed law would impact not only OpenAI, but Anthropic, Cohere, Google and Meta Platforms. The bill, SB 1047, focuses on what its lead sponsor, State Senator Scott Wiener, calls “common sense safety standards” for frontier models. Should the bill become law, it could affect even firms like Amazon that provide AI cloud services to California customers even though they are not based in the state. Read more

The New York legislature passed a bill prohibiting social media companies from providing children with so-called “addictive feeds” without parental consent. The Stop Addictive Feeds Exploitation (SAFE) for Kids Act specifies addictive feeds as those that prioritize exposure to content (using a recommendation engine, or other means) based on information collected about the user or device. “Non-addictive feeds,” in which the algorithm serves content in chronological order, are still permitted under the bill, which New York Governor Kathy Hochul has vowed to sign into law. Read more

Microsoft has three new Xbox consoles slated for the holiday shopping season, including an all-digital Xbox Series X model in Robot White. This $450 discless iteration has up to 4K resolution, 1TB of SDDS storage and the same performance as the Carbon Black Series X introduced last year. A white Xbox Series S with disc drive is also coming, for $350, “for players who wanted more storage without the full power of Series X.” For power users, a 2TB Galaxy Black Xbox Series X Special Edition that offers “the same speed, performance and features of Xbox Series X” is priced at $600. Read more

Nielsen will begin measuring the performance of Lionsgate‘s MovieSphere channel (available on 18 streaming platforms), making it the first major FAST service to get a deep dive regularly disseminated to clients by the analytics firm. Nielsen also collects data from Roku, Peacock, Pluto and Tubi, compiling them as part of the macro view in its monthly trends report “The Gauge.” Detailed MovieSphere data will now be collected and distributed to Nielsen’s ad buyer clients along with the material they receive for traditional networks. Lionsgate launched MovieSphere in 2020, serving-up free movies in AVOD and linear formats. Read more