YouTube has added new rules requiring those uploading realistic-looking videos that are “made with altered or synthetic media, including generative AI” to label them using a new tool in Creator Studio. The new labeling “is meant to strengthen transparency with viewers and build trust between creators and their audience,” YouTube says, listing examples of content that require disclosure as “likeness of a realistic person” including voice as well as image, “altering footage of real events or places” and “generating realistic scenes” of fictional major events, “like a tornado moving toward a real town.” Read more

The summer Olympics are coming to a theater near you, courtesy of NBCUniversal and AMC Theatres. NBC will extend daily live coverage of the 2024 Paris Olympics events to 160 AMC locations nationwide, from July 27-August 11. Tickets will be available for purchase through AMC and Fandango this summer. Excluding opening and closing ceremonies, select daytime hours of the NBC network’s coverage will be telecast live to the big screens as they unfold in Paris. A 2024 Paris Olympics promotional trailer will begin running in AMC Theatres beginning March 29. Read more

Authentic Brands Group, which owns the rights to Sports Illustrated, has selected the London-based Minute Media to continue publishing the storied magazine in print and digital editions in a deal that runs for 10 years, with an option to extend for up to 20 more years. The Minute partnership will “usher in the future of the SI brand,” announced Authentic, whose portfolio includes fashion and sports, as well as IP rights to celebrities like Marilyn Monroe, who it is leveraging into a chatbot. Minute owns sports and culture resources including athlete-driven The Players’ Tribune, the FanSided network of websites and newsletters, and sports highlights platform STN Video. Read more

Apple researchers have gone public with new multimodal methods for training large language models using both text and images. The results are said to enable AI systems that are more powerful and flexible, which could have significant ramifications for future Apple products. These new models, which Apple calls MM1, support up to 30 billion parameters. The researchers identify multimodal large language models (MLLMs) as “the next frontier in foundation models,” which exceed the performance of LLMs and “excel at tasks like image captioning, visual question answering and natural language inference.” Read more

Elon Musk’s xAI has released its Grok chatbot and open-sourced part of the underlying Grok-1 model architecture for any developer or entrepreneur to use for purposes including commercial applications. Musk unveiled Grok in November and announced that it would be publicly released this month. The chatbot itself is available to X social premium members, who can ask the cheeky AI questions and get answers with a snarky attitude inspired by “The Hitchhiker’s Guide to the Galaxy” sci-fi novel. The training for Grok’s foundation LLM is said to include X social posts. Read more