Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Read more

Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Read more

Altice USA has launched a new Internet package for its Optimum Stream platform. Called Entertainment TV, the virtual MVPD service offers premium entertainment content for $30 per month. The move comes as Altice says Optimum is further expanding its Optimum Stream product offering to homes in the U.S., including in Arkansas, Arizona, Louisiana, North Carolina and Texas. Optimum Stream was previously available only to Optimum Internet customers in New York, New Jersey and Connecticut. Optimum Stream debuted in 2021, targeting consumers without linear TV who would be interested in subscribing to a broadband service for $5 per month. Read more

A consortium of top tech firms have joined forces to launch a security group focused on artificial intelligence applications. The cybersecurity-focused non-profit OASIS will oversee operational aspects of the Coalition for Secure AI, to be known as CoSAI, described as an “open-source community.” OASIS lists Google, IBM, Intel, Microsoft, Nvidia and PayPal as founding Premier Sponsors of CoSAI, whose “additional founding sponsors” include Amazon, Anthropic, Cisco, Chainguard, Cohere, GenLab, OpenAI and Wiz. “CoSAI is an initiative to enhance trust and security in AI use and deployment,” OASIS announced at the Aspen Security Forum. Read more

Netflix reported that its popular streaming service has added 8.05 million subscribers during Q2, a healthy gain from 5.89 million newcomers during the same period a year earlier. The streamer’s total of more than 277 million worldwide customers makes it by far the largest subscription service of its kind. Revenue climbed to $9.56 billion, a nearly 17 percent second quarter gain that outperformed its own projections. Subscriptions on the ad-supported tier grew 34 percent compared to Q1. Amidst upheaval in more traditional media environs, Netflix seems to be gliding along, closing Thursday with a market valuation of $277 billion. Read more