The Motion Picture Association is stepping up its anti-piracy efforts to counter the increasingly sophisticated operations of global intellectual property thieves. The gauntlet was laid down by MPA Chairman and CEO Charles Rivkin in an address at CinemaCon 2024, where he said the offenders “aren’t teenagers playing an elaborate prank,” but are “real-life mobsters, organized crime syndicates,” responsible for the loss of more than $1 billion at the domestic box office. Rivkin — formerly U.S. Assistant Secretary of State for economic and business affairs — said he will “work with Congress to enact judicial site-blocking legislation here in the United States.” Read more

Cinema solutions firm Barco is rolling out HDR by Barco to select AMC Theatres, B&B Theatres and Regal Cinemas in U.S. markets including Los Angeles, New York and Dallas this fall. The company touted the display technology for titles mastered in HDR at CinemaCon, where attendees were treated to a specially graded trailer from Paramount’s “Top Gun: Maverick” and taped remarks from the film’s producer Jerry Bruckheimer and director Joseph Kosinski. Barco described the installation of its new HDR laser projectors as a “commercial pilot program” designed to heighten the moviegoing experience for the 2024 holiday season. Read more

Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Read more

Meta’s next generation AI silicon is a 5nm chip designed to power the models that provide recommendations to those who use its social network platforms. The new MTIA inference accelerator is part of a “broader full-stack development program for custom, domain-specific silicon that addresses our unique workloads and systems,” Meta says. The next-gen MTIA more than doubles the compute and memory bandwidth of its predecessor, the 7nm MTIA v1 chip introduced in May 2023, resulting in 3x the performance, according to Meta, which says the new silicon is already live in 16 data centers. Read more

During Google Cloud Next 2024 in Las Vegas, Google announced an updated version of its text-to-image generator Imagen 2 on Vertex AI that has the ability to generate video clips of up to four seconds. Google calls this feature “text-to-live images,” and it essentially delivers animated GIFs at 24 fps and 360×640 pixel resolution, though Google says there will be “continuous enhancements.” Imagen 2 can also generate text, emblems and logos in different languages, and has the ability to overlay those elements on existing images like business cards, apparel and products. Read more