Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Read more

TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Read more

Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Read more

Airchat is the latest app to take tech leaders in Silicon Valley by storm. Described as a “combination of voice notes and Twitter,” Airchat lets you follow other users and scroll through posts — adding replies, likes and shares — but the twist is the content is generated through audio recordings the app then transcribes. Airchat ranked 27th on the App Store’s social networking chart, even though users must be invited to join. Launched last year by Naval Ravikant, founder of AngelList, and erstwhile Tinder product exec Brian Norgard, Airchat was just relaunched on iOS and Android. Read more

Meta will release a new Quest educational product later this year. As with 2023’s workplace-specific Meta Quest for Business, the as yet unnamed learning tool will allow teachers, trainers and administrators to access education-specific apps and features, and make it possible for them to manage multiple Quest devices at once. The classroom convenience of not having to individually update and prepare each headset for the same lesson was one of Meta’s key findings in researching what teachers wanted from virtual reality, Meta says, positioning education and training as a growing tech product sector, with lots of app activity. Read more