Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Read more

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Read more

Intel has released the second iteration of AI Playground, an app it debuted this summer as “a user-friendly AI starter app” designed to simplify artificial intelligence on Intel AI PCs. This latest version works with the new line of Intel Core Ultra 200V series processors, designed for AI under the codename Lunar Lake. The idea is to help those using Intel PCs get comfortable using AI functionality without any special account, or even an Internet connection. Intel also launched two new artificial intelligence chips, the Xeon 6 CPU and Gaudi 3 AI accelerator. Read more

Nvidia has unveiled the NVLM 1.0 family of multimodal LLMs, a powerful open-source AI that the company says performs comparably to proprietary systems from OpenAI and Google. Led by NVLM-D-72B, with 72 billion parameters, Nvidia’s new entry in the AI race achieved what the company describes as “state-of-the-art results on vision-language tasks, rivaling the leading proprietary models (e.g., GPT-4o) and open-access models.” Nvidia has made the model weights publicly available and says it will also be releasing the training code, a break from the closed approach of OpenAI, Anthropic and Google. Read more

Microsoft announced that its Copilot AI assistant has received a major overhaul, gaining voice and vision capabilities. Copilot also now has a virtual news reader mode to present headlines, as well as the ability to see what you see and to interact in a more conversational manner. Before a general release, these tools will be trialed among a subset of Copilot Pro users “to gather feedback” and make them “better and safer.” Microsoft AI Executive VP and CEO Mustafa Suleyman says the changes herald “a calmer, more helpful and supportive era of technology, quite unlike anything we’ve seen before.” Read more