Snap Inc. has released Snap OS 2.0 in advance of the release of its next-generation Spectacles AR glasses, due for release next year. The OS 2.0 XR operating system will power both the fifth and sixth generation Spectacles, the first that the company will market directly to consumers after years of selling AR glasses made for developers building AR experiences for the Snapchat app. The new OS aims to simplify content viewing and sharing with Spectacles as well as heightening Internet exploration via a native browser with WebXR support. Snap is still keeping details like pricing and the specific release date for the consumer Spectacles under wraps. Read more

New York State Attorney General Letitia James has released proposed rules that would restrict minors from exposure to addictive features on social media pursuant to the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, signed into state law last year to “protect the mental health of children.” The law, which is expected to take effect sometime next year, requires social media companies that supply addictive content to use an age verification system with results “certified by a verified third-party.” Absent parental consent, platform operators must restrict users under 18 from receiving addictive or algorithmically personalized feeds and nighttime notifications. Read more

Apple is touting a major security upgrade for its recently unveiled iPhone 17 devices, which come with always-on protection called Memory Integrity Enforcement (MIE) aimed at making it more difficult to get spyware onto the four new models. The result of five years of research and development, MIE leverages both Apple silicon and iOS software. The company is calling the results “the most significant upgrade to memory safety in the history of consumer operating systems.” The upgrade targets “mercenary spyware,” the origins of which are “vastly more complex than regular cybercriminal activity and consumer malware.” Read more

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Read more

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Read more