YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Read more

California-based semiconductor manufacturer AMD is looking to take on Nvidia for a bigger share of business from the artificial intelligence boom. AMD plans to purchase data center equipment maker ZT Systems in a cash and stock deal that values the company at $4.9 billion. The deal, which is subject to regulatory approval, is part of AMD’s goal of offering a wider selection of chips, software and system designs to big data enterprise clients such as Microsoft, Google, Meta Platforms and Apple. Privately held ZT Systems, based in New Jersey, makes gear and server solutions for cloud computing and related infrastructure. Read more

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Read more

In the wake of having to retool its logistical underpinnings to accommodate the massive numbers participating in fundraising videoconferences for Presidential candidate and current Vice President Kamala Harris, Zoom has added large-scale, single-use webinar options to its menu of monthly and annual webinar subscriptions. Customers can now opt for webinars with simultaneous participation of 10K, 50K, 100K, 250K, 500K or 1 million. The single-use packages include support from the Zoom event services team “to ensure hosts deliver a professional, engaging experience.” Read more

Google has released its AI assistant, Gemini Live, and is positioning it to replace Google Assistant on mobile. Gemini Live is rolling out on Android to subscribers of Gemini Advanced, which is part of the $20 monthly Google One AI Premium plan. Those consumers who purchase the new Pixel 9 Pro — which begins shipping this week — will get the assistant as part of a year of free access to Gemini Advanced, a $240 value, according to the company. Google claims that Gemini Live technology enables natural, flowing conversations with the AI assistant, putting “a sidekick in your pocket.” Read more