At CES on Monday, Comcast unveiled Universal Ads, an advertising platform aimed at being an “easy button” for small- and medium-sized businesses to buy ad time on traditional TV’s streaming businesses, with the goal of luring them away from social media and digital outlets. In addition to Comcast’s own NBCUniversal, additional partners include DirecTV, Fox Corporation, Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery. CNBC Senior Media & Tech Correspondent Julia Boorstin moderated a panel with Comcast and some major partners who explained why they signed on to the new platform. Read more

German research organization Fraunhofer IIS has unveiled LC3plus Lossless, an audio codec that promises to streamline wireless audio transmission by introducing dynamic lossless capabilities to its established LC3plus technology. The new codec represents a complete solution for high-resolution wireless audio, automatically switching between lossless and lossy compression based on available bandwidth. This adaptive approach maintains perfect audio quality when possible while seamlessly falling back to high-quality compression when needed, all while preserving LC3plus’s core benefits of low latency and robust transmission. Read more

The Eureka Park section at CES 2025 in Las Vegas is an exhibition area dedicated to thousands of startups and early-stage products from across the globe. Our reporting team visited the space organized specifically for Japanese startups and discovered a few that are developing innovative technologies that could potentially be applied to 3D computer graphics modeling, XR, and gaming. Among the standouts were Tokyo-based CalTa that developed the digital twin platform Trancity — and Japanese telecom giant NTT Docomo’s exhibit of its ongoing Feel Tech system. Read more

Meta is changing its content moderation policies, eliminating third-party fact checking in lieu of a “community notes” model that will be phased in over the coming months, starting in the U.S. The changes were outlined by Joel Kaplan, the company’s new chief global affairs officer, who was promoted following the recent resignation of Nick Clegg, who managed Meta’s public image since 2018 and set up its oversight board. Kaplan says the policy shift “will allow more speech by lifting restrictions on some topics that are part of mainstream discourse and focusing our enforcement on illegal and high-severity violations.” Read more

CES 2025 kicked off appropriately with a high-powered panel on AI’s impact in entertainment. Under the expert moderation of our friend, and former president of the Hollywood Professional Association, Seth Hallen, three of the industry’s most senior leaders spoke candidly about what the technology means to the industry: Samira Panah Bakhtiar (GM of Media and Entertainment, Games, and Sports at Amazon Web Services), Academy Award-winner Ed Ulbrich (Chief Content Officer and President of Production at Metaphysic), and Richard Kerris (GM of Media and Entertainment at Nvidia). Read more