Apple is touting a major security upgrade for its recently unveiled iPhone 17 devices, which come with always-on protection called Memory Integrity Enforcement (MIE) aimed at making it more difficult to get spyware onto the four new models. The result of five years of research and development, MIE leverages both Apple silicon and iOS software. The company is calling the results “the most significant upgrade to memory safety in the history of consumer operating systems.” The upgrade targets “mercenary spyware,” the origins of which are “vastly more complex than regular cybercriminal activity and consumer malware.” Read more

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Read more

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Read more

Amazon Music has a new AI-powered personalization feature called Weekly Vibe that is designed to keep playlists fresh and prevent listeners from tiring of the same songs. The feature is available to iOS and Android users in the U.S. across all subscription tiers. Every Monday, Weekly Vibe will update playlists to reflect recent listening choices, taking into account musical interests and moods. It will also suggest new music based on demonstrated patterns and preferences. Weekly Vibe builds on the Maestro AI playlist generator Amazon Music launched in beta last year. Read more

Four years after its announcement, Spotify Lossless is arriving for Premium subscribers, offering HD-quality sound for just about every song in the catalog. The reveal was issued by Spotify VP of Subscriptions Gustav Gyllenhammar, who attributed the delay to “time to build this feature in a way that prioritizes quality” and ease of use. Spotify Lossless enables streaming in up to 24-bit/44.1 kHz FLAC. Lossless joins the previous settings of Low, Normal, High and Very High for data management across Wi-Fi, cellular and downloads. Spotify has also added Smart Filters for better playlist building. Read more