London-based global marketing giant WPP has launched WPP Open Pro, a new edition of its flagship AI marketing platform, WPP Open, aimed at attracting “brands of all sizes” and helping them to plan, create and publish campaigns independently. The product stems from the Gemini-powered AI platform WPP built with Google — a relationship that has been extended by five years and includes a $400 million WPP spending commitment. The spend will drive WPP’s mission to expand the use of AI in its services and technologies. “This partnership will empower WPP clients with groundbreaking AI solutions, transforming how they connect with audiences and achieve business goals,” according to WPP. Read more

Amazon Web Services is building-out its programmatic ad offerings with AWS RTB Fabric, designed to optimize the high-speed, high-volume real-time bidding (RTB) auctions that power programmatic advertising for Amazon Ads and the company’s AdTech partners. The product has been in beta testing with select partners for months and now becomes “generally available,” deployed from North Virginia and Oregon in the U.S. East and West, and Singapore, Tokyo, Germany and Ireland, serving nearby areas with what AWS says is “single-digit millisecond latency” through a private, high-performance network. The idea is to make programmatic ad-buying cheaper and more efficient. Read more

Amazon has developed smart glasses to help its delivery drivers navigate the world more efficiently, improving navigation, identifying hazards and having instant access to cargo data. The wearable was “designed and optimized with input from hundreds of Delivery Associates (DAs), drivers who work for Delivery Service Partners (DSPs)” and use “advanced computer vision processing and AI integration for seamless driver experiences,” according to Amazon. The eyewear helps DAs scan packages, follow turn-by-turn walking directions and capture proof of delivery — all without the help of a phone, creating a hands-free documentation experience. Read more

Google has made upgrades to its AI Studio development platform, adding a vibe code interface with buttons and retooling the AI Playground as a central hub for the company’s latest AI models. According to Google, users can now easily switch between Gemini, GenMedia (with new Veo 3.1), text-to-speech (TTS) and Live models, “all without losing your place or switching tabs,” while the Chat UI has been conformed more with typical interfaces. The updates allow users to more easily “go from prompt to image to video to voiceover in one continuous flow.”
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Google has released Veo 3.1 and Veo 3.1 Fast in paid preview, adding new capabilities to the generative video model that is already a leader in the field. Creative and technical upgrades include richer native audio from dialogue to sound effects, greater understanding of cinematic styles and better prompt adherence. The two new models are available via the Gemini API in Google AI Studio and Vertex AI, with Veo 3.1 also available in the Gemini app and the storytelling tool Flow, which now gets native audio. Flow has generated more than 275 million videos since its release at Google I/O in May, according to the company. Read more