During the Sundance Film Festival, theater subscription service MoviePass announced the launch of MoviePass Ventures, part of a new strategy to co-acquire films with distributors. Data firm Helios and Matheson Analytics Inc. (HMNY), now the majority owner of MoviePass, claims its new service is already boosting domestic box office. HMNY plans to invest in movies so that it can share in downstream revenues, including streaming, pay TV, Blu-ray, DVD, EST, PPV, and ancillary and foreign markets. HMNY could also eventually sell subscriber data to Hollywood studios for targeted marketing. Continue reading MoviePass Ventures Plans to Acquire Films With Distributors

For the last five years, Amazon’s average profit margins remained at 1 percent, and founder Jeff Bezos counseled patience. Amazon Web Services, its profitable cloud services business, drove shares up to $1,300, and now BMO Capital Markets raised its Amazon price target to $1,600 per share. That’s because Bezos’ end game is becoming clearer: a marketing platform that takes advantage of Amazon’s immense audience. Some analysts believe its shares could reach $2,000, making it the first company with a $1 trillion market value. Meanwhile, Amazon continues plans for its second headquarters. Continue reading Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

After YouTube star Logan Paul posted a video of a dead body hanging in a Japanese forest, YouTube again promised to scrutinize its top videos more closely, and also change the threshold for which videos can accept ads. Last year, marketers discovered their ads were being shown next to extremist videos. In response, YouTube developed new policies to give advertisers more control over the placement of their content and said it would better police videos. But the Logan Paul video shows just how challenging that can be. Continue reading YouTube Promises Human Vetting of Google Preferred Videos

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

Sony Corporation president and CEO Kaz Hirai began his solo CES media briefing with the Alpha 9, a mirrorless and completely silent camera ideally suited to shoot at the top of a golf swing or on a quiet soundstage, and continued to celebrate accomplishments across every division, including Sony Pictures, Sony Music, and PlayStation. “If you see the name Sony on any product, content, or service, it symbolizes our promise to move you emotionally,” he said. “Our products are designed to have a personal and individualized place in all of your lives.” Continue reading Sony Products Focus on Artist Intent and Customer Experience

NPR and Edison Research released a report this week indicating that about one in six Americans (39 million people) now own a smart speaker, up 128 percent from last January. “Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product,” reports TechCrunch. Amazon and Google promoted their devices heavily and cut prices during the holiday shopping season. “The Echo Dot became a top seller across its site and by manufacturers through the Black Friday weekend.” Continue reading Report: About 16 Percent of Americans Own Smart Speakers

One of the big stories coming out of CES this year is the growing list of products adding Amazon Alexa … from computers, wearables, vehicles, smart refrigerators, appliances — even shower systems and connected bathroom mirrors — to TiVo, Panasonic Blu-ray players and TVs from Hisense, LG and Sony (the only bigger surprise may have been the number of products that will soon feature Google Assistant integration). On the projector front, Alexa is coming to new 4K projectors from Acer and Optoma. Engadget declared the Optoma UHD51A its Best of CES winner in the Home Theater category. Continue reading New Optoma 4K Projector Comes With Alexa Voice Assistant

As it does every year, the IEEE (Institute of Electrical and Electronics Engineers) presented a rundown of emerging technologies it believes will go mainstream in three to five years. “These technologies are still incubated out of the mainstream,” said IP Action Partners president Stuart Lipoff, who moderated the CES event. He identified seven “overarching drivers of emerging technologies,” beginning with managing complexity of feature-rich hardware, QoS-aware broadband connectivity and cheap, abundant storage. Continue reading IEEE Pinpoints New Technologies to Go Mainstream by 2023

Four years after LG Display demonstrated an 18-inch, rollable OLED screen with the promise of larger future versions, the company has delivered with a 65-inch 4K version. Most reviewers are reporting eye-popping colors and perfect blacks; The Verge awarded the display Best Prototype at CES and described it as “absolutely stunning,” noting that it “goes from its native 16:9 to a wider 21:9 cinema mode at the press of a button.” In fact, the TV has three modes: the first mode unrolls the screen up from the base about a third of the way to offer content such as news, photos, weather and sports; the second rises to a 21:9 aspect ratio ideal for movie viewing; and the third mode presents the full 16:9 screen for watching television content. Continue reading LG Unveils OLED TV That Rolls Out Like a Projector Screen

Samsung wants to be everywhere. The company’s CES 2018 media briefing led by Tim Baxter, president and CEO of Samsung North America, demonstrated Samsung’s strategic focus on connecting almost every aspect of its customer’s life. When they lifted the black curtains that protected Samsung’s entire Central Hall exhibit before the floor opened, visitors could see the evolution of the tech giant’s product line from the living rooms to living spaces. An R&D investment of $14 billion has accelerated an IoT strategy and the promise that all Samsung products will also be “Smart” by 2020. Continue reading Samsung Says All of Its Products Will Be Connected by 2020

Nvidia unveiled the first big-screen TVs designed for gamers this week at CES. The company’s “Big Format Gaming Displays” (BFGDs) are 65-inch, 4K screens that tout impressive features such as HDR, low latency, 120Hz refresh rates, full-array backlighting, full DCI-P3 color gamut support, and Nvidia’s G-SYNC technology for smooth game performance (it minimizes screen tearing). “Nvidia is partnering with Asus, Acer and HP to build these displays,” reports Engadget. “With their built-in Shield support, they’ll do everything Nvidia’s set-top box can, and they’ll also come with the company’s remote and gaming controller.” Continue reading Nvidia Introduces Big Format Gaming Displays to Las Vegas

Engadget posted finalists across 16 categories for its annual Best of CES awards. The winners — including the People’s Choice Award — will be announced during a 5:00 pm PST ceremony from the Engadget CES stage. For those interested in a list and brief description of all the nominees, visit Engadget. Our audience may find the following categories of particular interest: Best Home Theater Product — Optoma 4K Alexa Projector, Hisense 150-inch Laser TV Projector, Channel Master SMARTenna+; Best PC or Tablet — Lenovo ThinkPad X1 Carbon, Dell XPS 15 2-in-1, Acer Swift 7, HP Spectre x360; Best Phone or Mobile Device — Lenovo Miix 630, Sony Xperia XA2 Ultra; and Best TV Product — The Wall by Samsung MicroLED TV, LG 2018 C-Series OLED, TCL 6-Series Roku TVs, Nvidia 65-inch Big Format Gaming Displays. Continue reading Engadget to Unveil its Best of CES Winners Onstage Tonight

In Las Vegas this week, Samsung is showcasing its first MicroLED consumer television. Dubbed “The Wall,” the 146-inch, bezel-less, 4K TV is modular, offering consumers the ability to customize its size and shape by adding or removing sections without affecting image quality. MicroLED’s self-emitting tech uses millions of micro-sized chips that individually emit light, which eliminates the need for color filters or backlighting. If one day affordable, this tech could replace LED for consumer TVs and lead to wallpaper screens. The Wall by Samsung is expected to be available later this year, although pricing has yet to be announced. Continue reading The Wall: Samsung Wows CES Attendees With MicroLED TV

Amazon and Netflix have joined major studios including Disney and Warner Bros. in suing Dragon Box, claiming that the company’s $350 streaming device makes it easy for consumers to access illegal streams of TV shows and movies. The lawsuit alleges that some of the titles, such as Disney’s “Coco,” are still in theaters. Variety reports: “Dragon Box has advertised the product as a means to avoid paying for authorized subscription services, the complaint alleges, quoting marketing material that encourages users to ‘Get rid of your premium channels … [and] Stop paying for Netflix and Hulu.’” Continue reading Studios Take on Dragon Box in Latest Streaming Piracy Battle

“The perfect companion for mobile is social,” said Facebook head of industry, entertainment division Gwen Throckmorton during a CES 2018 panel. “Match that with entertainment, and the combination yields a variety of opportunities. What we see is that, through stories, people are looking to find meaning, connect and share.” A group of marketers, moderated by Deloitte Consulting managing director Rob Aitken, examined the parameters of social as a factor in marketing, and one panelist stressed it begins with mobile. Continue reading How Social, Mobile Are Transforming Entertainment Marketing