Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids

Online film sales tool Cinemarket, a platform for international buyers and sellers, is launching Cineverse, which intends to make it possible to market and distribute films and associated items using NFT and blockchain technology. The company reportedly has about 300 films in the pipeline for its soft launch at the this month’s Berlin International Film Festival and is prepping for a major debut May 21 at the Cannes Film Festival. Cineverse is designed to be an open platform that uses social media tools to allow filmmakers and marketers to connect directly with audiences. Continue reading Indie Cinema Leverages NFT, Blockchain, Social Media Tech

ABC Owned Television Stations, a division of Disney, announced it is launching free 24/7 live and local streaming news services in the eight markets where its stations are located. As brand extensions of New York’s WABC, LA’s KABC, San Francisco’s KGO, Fresno’s KFSN, Philadelphia’s WPVI, Chicago’s WLS, Houston’s KTRK and Raleigh-Durham’s WTVD, the streaming news channels will serve local news and weather, breaking news and lifestyle stories from ABC’s multiplatform Localish as well as exclusive content. The streaming channels will be available via websites, mobile apps, Roku TV, Apple TV, Amazon Fire TV, Android TV and more. Continue reading ABC Announces Launch of 8 Local Streaming News Channels

Alphabet’s Google continues on a path of global dominance, announcing during CES 2022 earlier this month that the total number of monthly active Android TV devices has grown to 110 million in the world. Since May alone, 30 million devices were added, a growing number of them featuring the company’s new Google TV platform, with TCL reporting that it is moving about 10 million television sets a year with the Google TV interface. Seven of the world’s top 10 smart TV OEMs are currently using a Google UI on their TVs, according to Google TV director of product management Rob Caruso. Continue reading Google TV Aims to Build Its Own Identity Among TV Platforms

TCL, the No. 2 TV-maker in the world after Samsung, raised the curtain on a new flagship model at CES 2022. The X925 Pro is a super-thin, 85-inch, 8K Google TV powered by the company’s own flavor of Mini-LED, featuring OD-Zero technology. Measuring just 10mm thick — half that of some competing models — the 8K display has local dimming, QLED color, a built-in webcam for video chats, 120Hz refresh rate and, to make gamers happy, variable refresh rate (VRR). The Google TV OS enables hands-free “Hey, Google” voice commands. The X925 Pro touts numerous high-end touches and has a $10,000 price to match. Continue reading CES: TCL 8K QLED X925 Pro Comes in a Very Thin Package

TVs continue to gain computer functionality as Sony borrows a page from the monitor playbook by adding camera functionality to models in the 2022 Bravia XR lineup introduced at CES 2022. The Z9K Mini-LED (8K) and A95K HDR OLED (4K) will ship with Bravia Cam, which adds video chat and gesture control. The camera will also help with brightness settings, dialogue emphasis and sound balance by tracking the viewer’s position with regard to the screen. Bravia Cam is an option on other 4K models, including the X95K Mini-LED series, A90K and A80K OLED models, and the X90K LED. Continue reading CES: Sony Touts 8K, QD-OLED TVs, Bravia Cam for Gestures

Samsung announced a dazzling lineup of TVs at CES 2022, including the ultimate MicroLED, which one writer called “110 inches of entertainment insanity,” with a $150,000 price tag to match. The Neo QLED line and Lifestyle TVs also impressed. But one model generating a lot of attention wasn’t introduced as part of the company’s 2022 lineup. Rather, the Samsung Electronics QD-OLED that quietly earned the company a CES 2022 Innovation Award launched speculation as to whether Samsung was about to enter a race with Sony to get the first consumer QD-OLED to market. Continue reading CES: Samsung Promises QD-OLED Details in ‘Several Weeks’

ETC’s George Gerba and Don Levy spent Thursday navigating the Las Vegas Convention Center’s Central Hall looking for unique products from major exhibitors at CES 2022 that would be of special interest to the entertainment industry. They found a Hisense ultra-short throw projection TV, a Samsung TV with an adjustment capability that would be useful in-camera as well, Fraunhofer tech for adjusting the volume of dialog separately from other audio in a consumer device, a winged drone with impressive flight duration and speed, and a few other products of note. Continue reading CES: TV, Audio and Drone Tech Make a Splash at Central Hall

ATSC president Madeleine Noland presented a “virtual tour” of NextGen TV at CES 2022, where it is again located in the Las Vegas Convention Center lobby. She revealed that, in addition to three displays showing off NextGen TV’s improved visuals, audio and interactivity, ATSC will also highlight products from Gaian Solutions, LG Electronics, Pearl TV, Samsung, Sony and Sinclair Broadcast Group. She also interviewed three executives on their NextGen launches and other activities from 2021 as well as their upcoming plans for 2022. Continue reading CES: An Update on the U.S. Rollout of ATSC 3.0 NextGen TV

LG Display is rolling out its next generation in OLED technology, OLED.EX, which the company says will “enhance brightness up to 30 percent compared to conventional OLED displays.” The name is an acronym of “Evolution” and “eXperience,” and LG is tapping both to improve what is considered OLED’s weak link: lack of brightness compared to more expensive Mini LED displays. Since OLED displays “are self-emissive by nature” — without a separate backlight source — they achieve deep blacks and rich color expression. LG Display is tackling the brightness issue with a “deuterium and personalized algorithm-approach” to distinguish OLED.EX. Continue reading CES: LG Display Touts Next-Gen OLED and Curved Screens

Samsung is heading to CES this week with new smart TV features including its Gaming Hub and an NFT platform that integrates the purchase and trade of digital art and assets. The company is also introducing the 4K 32-inch M8 smart monitor, which like the M7 combines computer functionality with smart TV features such as preloaded streaming apps but bests its predecessor by adding a SlimFit camera for video calls and a SmartThings IoT hub that maps smart devices throughout the household and lets you control them from the monitor. The M8 price and release date has yet to be announced. Continue reading CES: Samsung Reveals Its Latest Smart TVs and M8 Monitor

The 8K Association was founded about three years ago to draw attention to the nascent 8K value chain and now, says executive director Chris Chinnock, that entire ecosystem, from production and post to live-to-air events, has become a reality. TV brands, panel makers and chip set providers are the 8K Association members that will primarily be at CES 2002 in January. The Association will not have a booth at the confab, but Chinnock will be making the rounds to tout some of the highlights of 8K’s progression over the last few years. Japan has been broadcasting 8K since December 2018, for example, and the Summer Olympics in 8K were “a big hit.” Continue reading CES 2022: 8K Association Promotes the High-Res Ecosystem

The Amazon-led universal connectivity protocol, Matter, is being marketed as the first universal casting standard to reliably work with Apple, Samsung and Google protocols, among others. Interoperability issues that smart home inhabitants have encountered getting their devices connected are legion. A key aspect of Matter’s promise of platform agnosticism is its specs for streaming video players and TV displays, prompting speculation that Matter TV could replace proprietary casting systems, including Apple’s AirPlay and Google’s Cast. Matter is an independently developed protocol developed by the Connectivity Standards Alliance due to launch in 2022. Continue reading Matter Could Soon Become Smart Tech’s Universal Language

Kickstarter is launching a new company that will mirror its crowdfunding system, but using cryptocurrencies and built on blockchain. The as yet unnamed entity generated backlash among the company’s existing community due to the environmental hazards presented by energy-guzzling crypto, despite Kickstarter’s choice of what it calls a “carbon negative” partner in Celo, a mobile-first platform that is open-source. “We’re supporting the development of an open-source protocol that will essentially create a decentralized version of Kickstarter’s core functionality” that will live on a public blockchain for use by global entrepreneurs, Kickstarter said in an announcement. Continue reading Kickstarter Gets Backlash Over News of Moving to Blockchain

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform