NBA, Take-Two Establish First Professional Sports E-League

The National Basketball Association and videogame publisher Take-Two Interactive Software inked a joint venture to establish a professional videogame league, with NBA franchises creating teams for Take-Two’s “NBA 2K” videogame, beginning next year. The NBA 2K e-league is the first to be operated by a major U.S. sports league, although both teams and athletes have bought or invested in e-sports teams before. Anheuser-Busch InBev NV and Arby’s Restaurant Group and other major advertisers have also gravitated to e-sports. Continue reading NBA, Take-Two Establish First Professional Sports E-League

HBO Now Service Has More Than 2 Million Subscribers in U.S.

During a conference call yesterday with analysts detailing HBO’s strong 2016 earnings, Time Warner CEO Jeff Bewkes announced that the cable network’s standalone streaming service HBO Now, which launched in April 2015, has officially surpassed the 2 million domestic subscriber mark. “Wall Street has been keenly attuned to the pace of subscriber growth for HBO Now as a bellwether of how major media giants will evolve their businesses in the digital era,” reports Variety. The service is vital to Time Warner since “HBO is in the midst of carriage renewal deals with major MVPDs, including the two largest cable operators, Comcast and Charter Communications.” Time Warner is also looking to merge with AT&T, parent of DirecTV. Continue reading HBO Now Service Has More Than 2 Million Subscribers in U.S.

Historic Super Bowl Marks Firsts and Generates Social Activity

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Vizio just agreed to pay $2.2 million to settle a lawsuit filed by the Federal Trade Commission and the New Jersey Attorney General. The lawsuit accused the smart TV manufacturer of using its TVs to track what its owners watched — without their knowledge or consent — and then selling that information to marketing firms. According to the FTC, Vizio began gathering such data in 2014, and even retrofitted smart TVs sold as early as 2010 via a software update, for a total of 11 million TVs. Continue reading Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Super Bowl Halftime Show Offers Glimpse into Future of UAVs

During Sunday’s Super Bowl halftime show, about 160 million viewers saw something never seen there before: an army of 300 synchronized drones that morphed from stars to a waving flag above the Houston skyline. That effect was courtesy of the Intel Shooting Star drone system, which also has more serious applications, in search-and-rescue and agriculture among other possibilities. The Shooting Star squad has also performed at Disney World and, last year, set a world record by simultaneously launching 500 UAVs into the sky above Sydney. Continue reading Super Bowl Halftime Show Offers Glimpse into Future of UAVs

Facebook Working on Video App, Licensing TV-Quality Content

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Facebook Tool Compares Ad Results Across Digital, TV, Print

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

Hyper-Targeted Ads of the Future to Rely on TV, Social Media

In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media

Nielsen Modifies the Wide Release of its Total Content Ratings

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Facebook Pushes Longer Video, Offers Snapchat-Like Feature

Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature

LG Display Signs Deal to Supply LCD TV Panels to Samsung

LG Display, a major panel supplier for Apple, will reportedly supply TV displays to rival Samsung as early as this year in a deal that is expected to replace the Sharp-Foxconn venture as a lead supplier to Samsung. A deal between LG Display and Samsung (the world’s largest television manufacturer) would mark a first for the South Korean rivals. Sharp and Foxconn are cutting back production of LCDs, which would also likely impact panel supply and display prices throughout the industry. Meanwhile, Sharp and Foxconn are considering expansion into the U.S. Continue reading LG Display Signs Deal to Supply LCD TV Panels to Samsung

DirecTV Now Experiences Rocky Start During its Initial Launch

Since AT&T launched DirecTV Now on November 30, the streaming service has experienced its share of difficulties, including missing features, billing issues and interruptions. The streaming service, developed as a replacement for cable/satellite, offers access to about 60 channels for $35/month and about 120 channels for $70/month. The service competes in the same arena as Sling TV and PlayStation Vue. AT&T acknowledges the problems faced during the launch, but chief technology officer Enrique Rodriguez states that most issues have been addressed. Continue reading DirecTV Now Experiences Rocky Start During its Initial Launch

FCC TV Airwaves Auction Reaps Disappointing $18.2 Billion

The Federal Communications Commission’s auction of TV airwaves, nearing its end, has brought in about $18.2 billion in bids. That figure is far less than the last sale of government licenses, due, say analysts, to a lack of interest in low-frequency television airwaves. The spectrum auction enabled TV stations to sell their airwaves, which would be repurposed for use by the mobile industry. But potential buyers are apparently more interested in airwaves that “can carry more data over short distances.” Continue reading FCC TV Airwaves Auction Reaps Disappointing $18.2 Billion

3D Television Gives Way to Rise of 4K and HDR Technology

Support for 3D television has experienced a steady decline and now its demise seems inevitable (unless it is later resurrected). Samsung ceased its 3D support last year and Vizio has not offered 3D since 2013. Hisense, Sharp and TCL were among the companies that did not showcase 3D sets during CES earlier this month. “LG and Sony, the last two major TV makers to support the 3D feature in their TVs, will stop doing so in 2017,” reports CNET. “None of their sets, not even high-end models such as their new OLED TVs, will be able to show 3D movies and TV shows.” DirecTV shuttered its 3D channel in 2012 and ESPN did the same in 2013. Despite affordability of 3D TVs and the success of 3D in theaters, the technology failed to gain traction in the home. Continue reading 3D Television Gives Way to Rise of 4K and HDR Technology

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