British Sky Broadcasting Group (BSkyB), the largest pay TV broadcaster in the UK and Ireland, is making an additional $400,000 investment in Jaunt, a Silicon Valley company developing 360-degree virtual reality cinema tech. The British broadcaster invested $350,000 in Jaunt last December, hoping to get one step ahead in the future of television. Jaunt’s technology, which uses Oculus Rift VR headsets, could be rolled out commercially as early as three years from now. Continue reading BSkyB Makes Another Investment in Cinematic VR Developer

AMC, the nation’s second largest movie theater chain, has decided to swap many of its traditional theater seats with reclining models at 1,800 of its 5,000 locations. This switch will remove up to two-thirds of an auditorium’s seating capacity. In the next five years, AMC plans to spend around $600 million to make the renovations, which cost between $350,000 and $500,000 per auditorium. The swap will occur only in locations that need to attract more customers. Continue reading AMC Banks on Quality Over Quantity with New Reclining Seats

Dolby Labs is bringing its Atmos surround sound tech to the living room through Blu-ray and streaming services. Dolby Atmos, the cinema sound system introduced in 2012, will be available via Blu-ray without the need for players to upgrade hardware. Partners will offer receivers, speakers and other devices to help deliver the Atmos experience to the home, while existing BD players that conform to the Blu-ray spec will support Atmos content on a Blu-ray Disc, according to the company. Continue reading Dolby Atmos Surround Sound Tech Coming to Home Theaters

IMAX announced that it has developed the first fully integrated dual 65mm 4K digital large-format 3D camera. Michael Bay’s latest Paramount Pictures project, “Transformers: Age of Extinction” is the first feature film to use the true 4K stereo camera, which captures both left and right eye images at full 4K resolution. According to the company, the new IMAX 3D Digital Camera system is “smaller, lighter and easier to use than other 3D digital camera systems on the market.” Continue reading Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

Figure Digital’s Panopticam camera system was designed to bring film exhibition and virtual reality together, offering viewers a full 360-degree sphere of vision. The bumble ball-like device features 36 high definition cameras mounted into a 3D printed spherical case that stands on a tripod. A custom-built editing plugin for Adobe After Effects stitches together the captured video footage so it can be played back in the immersive environment of a VR headset such as Oculus Rift or Morpheus. Continue reading New Panopticam Camera to Make VR Movies for Oculus Rift

According to new report from PricewaterhouseCoopers, box office and digital revenue is expected to steadily increase over the next five years, while rentals and sales of discs are projected to sharply decline. PwC predicts that electronic home video revenue will exceed revenue of physical home video by 2016. Not surprisingly, DVDs are facing a questionable future. PwC estimates that physical home entertainment revenue will decline from $12.2 billion in 2013 to $8.7 billion in 2018. Continue reading PwC Study: Electronic Home Video to Top Physical by 2016

A growing number of Hollywood filmmakers, entertainment industry executives, and video game producers believe virtual reality will be the next big revolution in mass entertainment. Facebook, Sony, and other tech companies are developing the necessary technologies, while entertainment startups and major studios are developing the content. In addition to video games, entertainment professionals are also looking to use VR for marketing, social, and storytelling purposes. Continue reading Future of Entertainment: Hollywood Considers Virtual Reality

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App

Ourscreen is a service that allows groups of people to arrange private or public film screenings at their local cinema for movies that do not have a regular listing. It is similar to Groupon, in that a showing can be booked (by selecting a film, participating theater, and date/time), but is only confirmed once a certain number of people buy in. You can also search screenings that have been proposed by others and invite your friends. The larger the crowd for a given screening, the more affordable become the ticket prices. Continue reading Ourscreen Helps Movie Fans Organize Their Own Screenings

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

As Hollywood studios are shifting from distributing movies on film to digital distribution via hard drives and satellite, many small theaters cannot afford $60,000 or more to upgrade and support the new technology. Theater owners are faced with the difficult decision between investing in new equipment or closing down their theaters. Meanwhile, most major U.S. cinema chains have already converted to digital cinema, many with the support of Wall Street-financed programs. Continue reading Small Theaters Face Challenges in Shift to Digital Distribution

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema