MoviePass Officially Shutters its Cinema Subscription Service

MoviePass notified its subscribers last week that its cinema plan would interrupt service on Saturday, September 14. At one point, the MoviePass subscription service enabled customers to watch up to one movie per day in theaters for $9.95 per month, a model that proved unsustainable. Parent company Helios and Matheson Analytics (HMNY) announced that it is considering options, which includes a possible sale of the MoviePass company. While the business model was seen as a bold experiment by some, the company reportedly burned through cash, ultimately disappointing its shareholders. Continue reading MoviePass Officially Shutters its Cinema Subscription Service

Studios Cater Blockbuster Advertising to Next-Gen Viewers

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

Sinemia Movie Subscription Service Calls It Quits in the U.S.

Sinemia, billed as a competitor to MoviePass with its multi-tiered subscription-based movie ticket offering that started in Europe, announced it will shutter its U.S. operations. Like MoviePass, Sinemia has faced challenges sustaining its subscription model and working out monetization, especially while contending with similar services from theater chains such as AMC with its Stubs A-List offering. In addition, Sinemia has been dealing with a patent lawsuit from MoviePass and a class-action suit from subscribers frustrated by account policies, hidden fees and app problems. Continue reading Sinemia Movie Subscription Service Calls It Quits in the U.S.

MoviePass Subs Down 90 Percent, Despite Unlimited Plan

Since MoviePass tweaked its formula, it has lost over 90 percent of its subscribers. Business Insider reported that, based on “internal data,” it found that the movie subscription company now has 225,000 subscribers. In June 2018, MoviePass stated it had signed up over three million subscribers for a plan that then cost $9.95 per month and allowed viewers to see one movie a day. The company pulled back on the plan in August that year, converting subscribers to a new plan permitting three movies per month. Continue reading MoviePass Subs Down 90 Percent, Despite Unlimited Plan

THX and Cinionic to Debut Premium Large-Format Cinema

Premium large-format cinema projection platform IMAX will face new competition from THX, which plans to unveil its THX Ultimate Cinema this spring/summer at the Regency Westwood Village Theatre in Los Angeles. THX (founded by filmmaker George Lucas) is working with Cinionic, a cinema joint venture of Barco, CGS and ALPD. Cinionic offers a dual-Barco laser projection system that delivers 4K resolution images. Another competitor in the premium large format (PLF) space is Dolby Laboratories, which offers its Dolby Cinema experience. Continue reading THX and Cinionic to Debut Premium Large-Format Cinema

Former MoviePass Exec Kickstarts Service for Free Movies

Stacy Spikes, a co-founder and former CEO of MoviePass, just launched a Kickstarter campaign to fund PreShow, an app that lets users receive free movie tickets in exchange for watching 15 to 20 minutes of advertising. But there’s a catch: PreShow is based on facial recognition; Spikes said it is to prevent users from gaming the system. While the user watches ads, her smartphone’s camera keeps track of her level of attention. The ad pauses after five seconds should the user walk away or even hide part of her face. Continue reading Former MoviePass Exec Kickstarts Service for Free Movies

MPAA Announces Record Earnings in Global Entertainment

The Motion Picture Association of America revealed that the global entertainment market reached $96.8 billion in 2018, 9 percent over 2017 and a new record. Most notable was the growth of streaming video, 27 percent over 2017 to 613.3 million global subscriptions. Cable subscriptions, meanwhile, dropped 2 percent to 556 million subscribers, marking the first time that streaming bested cable (although cable still earns more money). Theatrical box office in the U.S. and Canada grew to $11.9 billion, while the overall global box office grew to $41.1 billion. Continue reading MPAA Announces Record Earnings in Global Entertainment

Diller and Spielberg on the Growing Dominance of Streaming

On Kara Swisher’s podcast Recode Decode, Barry Diller declared that Hollywood is “now irrelevant,” adding that those executives who used to hold a lot of power now have much less and that the six movie companies that once dominated everything no longer do. “For the first time, they ain’t buying anything,” he said. “Meaning they’re not buying Netflix. They are not buying Amazon.” Meanwhile, at the Cinema Audio Society Awards, Steven Spielberg declared his affinity for the movie theater experience. Continue reading Diller and Spielberg on the Growing Dominance of Streaming

MoviePass Hopes New Subscription Plans Will Save Service

MoviePass has had a rough year, and now, it’s aiming for a reboot. Chief executive Mitch Lowe will hand over the reins of day-to-day operations to executive vice president Khalid Itum and focus on long-term strategy. Itum noted that the company has lost consumers’ trust, and that he will lead an effort to “fix” the product as well as empathize with the turmoil its members endured over the past year. Starting in January 2019, MoviePass will introduce three new plans, each of which offers up to 36 movies per year. Continue reading MoviePass Hopes New Subscription Plans Will Save Service

Samsung Readies Onyx Cinema LED Motion Picture Screens

Last year, Samsung debuted a cinema LED screen, Onyx Cinema LED, to be offered in three sizes to accommodate different movie theaters. The 19-foot model will run at DCI 2K (2048 x 1080), and the 34-foot and 50-foot versions will run at DCI 4K (4096 x 2160). The 2K version has a peak brightness of 300 nits, and the other two support 500 nits, enabling 3D projection. The screens will support other resolutions with letterboxing as well as wide or flat DCI and several versions of HDR, including Samsung’s HDR10+. Continue reading Samsung Readies Onyx Cinema LED Motion Picture Screens

Helios and Matheson Analytics Plans to Spin Off MoviePass

Helios and Matheson Analytics (HMNY), parent company of MoviePass, wants to spin off the struggling movie theater subscription service as the publicly traded MoviePass Entertainment Holdings. The board has approved preliminary plans for the spin-off, which would also include other HMNY-owned film-related assets. But the company does not yet know if it is legal under Delaware law. Investors are also suing the company, which is under investigation by the New York Attorney General’s office. Continue reading Helios and Matheson Analytics Plans to Spin Off MoviePass

Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Continue reading Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Sinemia Launches a $30 Unlimited Movie Plan in U.S. Market

A month ago, MoviePass switched its $10 per month unlimited movie plan to one that offers three movies per month, with a limited selection. Now, rival Sinemia is offering a similarly unlimited movie plan — except that it costs $30 per month. With this plan, Sinemia allows the subscriber to see a movie a day, except for IMAX or 3D movies, at whatever theater, and adds the perk of being able to reserve seats. But Sinemia also offers other plans, starting with a basic one at $5 for one movie per month. Continue reading Sinemia Launches a $30 Unlimited Movie Plan in U.S. Market

HPA Tech Retreat: Call for Proposals and Roundtable Topics

The Hollywood Professional Association (HPA) just called for proposals for the 2019 HPA Tech Retreat, which will take place February 11–15 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Proposals submitted during this process make up the main portion of the conference, which focuses on the intersection of creative media and technology. The HPA Tech Retreat is made up of the Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Continue reading HPA Tech Retreat: Call for Proposals and Roundtable Topics

Amazon May Expand Media Efforts With Landmark Purchase

Amazon is reportedly among those vying to acquire Landmark Theatres, the country’s largest chain focused on indie and foreign movies. Landmark is part of the Wagner/Cuban entertainment holdings, backed by film producer Todd Wagner and billionaire investor Mark Cuban. According to insiders, Landmark’s owners have been working with financial services firm Stephens Inc. on a possible sale. The move would introduce Amazon to the brick-and-mortar cinema industry, while complementing the e-commerce giant’s media expansion of interests such as Prime Video, Prime Music and Amazon Studios. Continue reading Amazon May Expand Media Efforts With Landmark Purchase

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