Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe.
“VER announces the addition of cutting edge motion imaging and production tools innovator, PACE to VER’s global platform,” said VER in a statement. “This move complements VER’s recent acquisition of Fletcher Camera & Lenses by integrating PACE’s ingenuity, Fletcher’s service and VER’s logistics, inventory and worldwide reach to create CINEVERSE, a unique and powerful full-service film and digital equipment rental partner.”
VER acquired camera rental business Fletcher last year.
“With a highly regarded, worldwide reputation for innovation, PACE has closely supported a broad range of historic entertainment achievements including three of the last five Oscars for Best Cinematography,” said VER. “In addition to their widely known CPG Group 3D tool set, PACE also brings many of their exciting advancements to 2D production such as their Slate2Screen methodology. The addition of the PACE team, led by Vince Pace, brings a unique combination of creative and technical expertise to the formation of Cineverse.”
It is not yet confirmed if Vince Pace will move to VER as part of the deal.
“CPG was aggressive in its arguments that 3D was the future of the TV but failed to persuade broadcasters to follow,” writes Adrian for SVG Europe. “Following the decision by its main client ESPN to shutter a 3D TV sports channel at the end of 2013, CPG had already offloaded its 3D outside broadcast vehicles to Dome Productions in Canada.”