With Startup’s SDK, Movie Theater Ads Could Get Interactive

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

Samsung and Oculus Collaborate on Virtual Reality Headset

Engadget has an update to the recent reports of Samsung working on an unannounced virtual reality headset. Samsung is reportedly working with Facebook-owned Oculus VR on a media-focused headset. Samsung is working on the hardware side of the product, including next-gen OLED screens, while Oculus is handling the software side. The headset will be navigated via motion and voice, using either a paired game controller or as a standalone device. Continue reading Samsung and Oculus Collaborate on Virtual Reality Headset

Video Equipment Rentals Plans to Acquire Cameron Pace Group

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Microsoft Will Offer Xbox One Without Kinect for $100 Less

Six months after the initial release of its Xbox One, Microsoft plans to offer a new version of the game console for $100 less. Beginning on June 9th, the company will offer a version that does not include the Kinect motion sensor, starting at $399. Microsoft also announced that it will begin offering new features to Xbox One and Xbox 360 owners in June. For example, Hulu and Netflix subscribers will be able to use the apps for free, without the need for an Xbox Live Gold membership. Continue reading Microsoft Will Offer Xbox One Without Kinect for $100 Less

Today’s Piracy Sites Making Millions in Advertising Revenue

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

F8: Consumers Can Purchase Oculus Rift VR Headset in 2015

During Facebook’s F8 developer conference this week, an Oculus VR spokesperson said the company would likely release its Oculus Rift virtual reality headsets commercially next year. While there is no official word yet on a price tag or release date for the consumer version of Oculus Rift, the headset will require an ecosystem of games and entertainment. The Oculus Rift Development Kit 2 is presently on sale for $350, and is scheduled to begin shipping in July. Continue reading F8: Consumers Can Purchase Oculus Rift VR Headset in 2015

ITU Group is Testing High Dynamic Range Format Proposals

According to David Wood, chairman of the International Telecommunication Union group working to recommend a global blueprint for UHD, high dynamic range (HDR) technology “may well be an important feature of Ultra HDTV in future years, though the jury is still out, and will take some months to reach a verdict.” The group is currently considering HDR as an addition to UHD, and is looking at format proposals from companies including Dolby, Philips, Technicolor and the BBC. Continue reading ITU Group is Testing High Dynamic Range Format Proposals

Plans For Future Google Contact Lenses Include Micro Camera

Google has invented a new camera component to integrate into its future Google Glass-related smart contact lenses. These sophisticated lenses will allow users to control a tiny camera using the owner’s blinking patterns. The embedded camera will be able to capture and process an image to perform local functions in the contact lenses or on a remote device. This new technology may also be able to provide on-the-spot facial recognition or help blind people see. Continue reading Plans For Future Google Contact Lenses Include Micro Camera

Ourscreen Helps Movie Fans Organize Their Own Screenings

Ourscreen is a service that allows groups of people to arrange private or public film screenings at their local cinema for movies that do not have a regular listing. It is similar to Groupon, in that a showing can be booked (by selecting a film, participating theater, and date/time), but is only confirmed once a certain number of people buy in. You can also search screenings that have been proposed by others and invite your friends. The larger the crowd for a given screening, the more affordable become the ticket prices. Continue reading Ourscreen Helps Movie Fans Organize Their Own Screenings

IMAX Has New Competition in Premium Large Format Theaters

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

Kinect Sports Rivals: Next Wave of Motion-Controlled Gaming

Since the launch of the Nintendo Wii in 2006, consumers have found the idea of motion-controlled gaming to be appealing. However, the actual product never seems to work as well as promised. The recently released $60 “Kinect Sports Rivals” game uses new technology that aims to change those performance concerns. The technology includes an upgraded Kinect sensor, bundled with Microsoft’s $450 Xbox One game console. The new Kinect can detect finer body movements such as the opening and closing of a hand. Continue reading Kinect Sports Rivals: Next Wave of Motion-Controlled Gaming

Chris Cookson Speaks at NAB’s Technology Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

Despite Piracy, Global Cinema Experiences Revenue Growth

A new report released by the Motion Picture Association of America during CinemaCon this week in Las Vegas points to good news as movie industry revenues around the globe increased four percent from 2012 to 2013. While revenue from U.S. and Canada box offices were only up one percent, the global increases suggest that the movie industry has been able to survive during the ongoing threat of online piracy. Revenue in China also increased, the country that sits on top of the piracy list. Continue reading Despite Piracy, Global Cinema Experiences Revenue Growth

Augmented Television: InAIR Layers Web Content with Your TV

A $99 device called InAIR from startup SeeSpace hopes to combine the best of your laptop, smartphone and TV all in one place by layering social media and Web content inline with the programs you are watching. Billed as “the world’s first augmented television,” the project exceeded its $100,000 goal on Kickstarter by nearly $78,000 a few days ago. InAIR plugs directly into the TV through its smart HDMI cable, connects to the set-top box, and pulls data from the movie or TV show currently airing. Continue reading Augmented Television: InAIR Layers Web Content with Your TV

Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

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