Industry Group Updates OpenAP Advanced Ad Marketplace

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Continue reading Industry Group Updates OpenAP Advanced Ad Marketplace

Verizon Partners With Google to Offer YouTube TV Service

Verizon announced a deal with Google yesterday that will bring YouTube TV to Verizon’s wireless, 5G Home and Fios broadband customers across the platforms of their choosing. “We were first in the world to bring commercial 5G to our customers and now another first on the content front as we offer our customers access to YouTube TV on whatever platform they choose,” said Erin McPherson, head of content strategy and acquisition for Verizon. YouTube TV offers 70 networks worth of live TV that is viewable on smartphones, tablets, computers and TVs. Continue reading Verizon Partners With Google to Offer YouTube TV Service

AT&T Selling Back Its Share of Hulu to Disney and Comcast

AT&T is selling back its 9.5 percent minority share in Hulu LLC, in a deal worth $1.43 billion. The $15 billion online-streaming venture is now entirely owned by The Walt Disney Company and NBCUniversal parent Comcast Corporation (it was formerly co-owned by Disney, 21st Century Fox, Comcast and AT&T). “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future,” said Hulu CEO Randy Freer. “WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” Continue reading AT&T Selling Back Its Share of Hulu to Disney and Comcast

Disney Reveals Details For Its Upcoming Streaming Service

Disney CEO Bob Iger announced yesterday that the company’s planned subscription video service is slated to launch November 12th of this year at $6.99 per month (undercutting competitors such as Netflix). The service, which will feature movies and TV series from Disney, Fox, Pixar, National Geographic, Marvel and the “Star Wars” franchise, is planned to roll out in Europe and Asia in 2020. Disney is anticipating 60 million to 90 million subscribers by 2024. To start, Disney+ will offer 10 original movies, 25 original series, all 30 seasons of “The Simpsons,” many of the “Star Wars” films, and family content from the Fox library. Continue reading Disney Reveals Details For Its Upcoming Streaming Service

How Apple News+ Service Rates Among Other News Apps

Apple News+ is a service that makes an entire newsstand of content — including that of mainstream publications — available to subscribers. There are limits; a section from The Wall Street Journal, for example, only offers a handful of stories. However, Apple says a deeper search in WSJ’s News channel will reveal “everything from the last three days” thanks to an agreement with WSJ’s publisher Dow Jones. Apple stated News+ will evolve as publishers avail themselves of tools to create new reader experiences. The service will compete with apps including Flipboard, Nuzzel, SmartNews and others. Continue reading How Apple News+ Service Rates Among Other News Apps

CES Returns to Las Vegas This Week with Expanded Exhibits

CES 2019, which calls itself the largest and most influential tech event in the world — “where the entire technology ecosystem gathers to conduct business, launch products, build brands and partner to solve some of today’s most pressing societal challenges” — gets underway today with a full day of conference sessions and media briefings before the millions of square feet of exhibit space opens on Tuesday, January 8. CTA, owner of the show, highlighted a number of key sessions and exhibit marketplaces that visitors to CES may want not want to miss and our team will cover this week. Continue reading CES Returns to Las Vegas This Week with Expanded Exhibits

Sports Streamer DAZN to Introduce Less Annoying Ad Model

DAZN, thus far an ad-free sports-streaming service, plans to introduce advertising, but in a format that will prevent the annoyance of frequently repeating ads. This format — called “ad frequency” — can replay the same ad six times within a three-hour game, said DAZN Group executive chairman John Skipper, a former ESPN president. His new model, which will debut in the next six to eight months, will focus on sponsored content and product placement. DAZN targets sports deals to be the “exclusive over-the-top provider.” Continue reading Sports Streamer DAZN to Introduce Less Annoying Ad Model

Disney Readies Launch of New Subscription Streaming Service

The Walt Disney Company reported a record profit of $12.6 billion for its fiscal year, due to its hit movies, increased attendance at theme parks and a stabilized ESPN. Now the company is getting ready to introduce a new subscription streaming service that is similar to Netflix. While the rewards of the direct-to-consumer offering are potentially significant, launching such a service will entail expenses in content, technology and marketing. Disney chief executive Bob Iger recently revealed the new service’s name: Disney+. Continue reading Disney Readies Launch of New Subscription Streaming Service

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Disney Tops a Million Subscribers for Streaming ESPN Service

Disney announced that its new ESPN+ streaming-only service, which launched five months ago in April, has already reached the milestone of more than one million paying subscribers. While it does not carry live streams from ESPN’s television channels, the $4.99-per-month streaming service offers original studio programming and sports content including MLB and NHL games, college football and international soccer matches, in addition to Top Rank Boxing and UFC mixed martial arts. Continue reading Disney Tops a Million Subscribers for Streaming ESPN Service

Blizzard Entertainment Reveals eSports Expansion Franchises

Blizzard Entertainment, which pioneered competitive eSports 20 years ago in South Korea, is busily turning eSports from a game into a genuine sport. This year, the company, which employs former NBA, NFL, ESPN and Fox Sports executives, launched the Overwatch League’s inaugural season with 12 teams. More than 20,000 spectators attended finals, held at Barclays Center in Brooklyn, with the matches broadcast on ESPN. Blizzard also plans expansion franchises in cities in the U.S., Canada and China. Continue reading Blizzard Entertainment Reveals eSports Expansion Franchises

2018 FIFA World Cup Is Shattering Live-Streaming Records

Streaming video tech company Akamai, which has been supporting live streaming for the 2018 FIFA World Cup, reports that the tournament is the largest sporting event in which the company has been involved. The World Cup from Russia has experienced a major increase in live-streaming traffic, with the first 10 days surpassing traffic for all 64 matches of the 2014 event in Brazil. According to Akamai, the current tournament has delivered more than twice the streaming video traffic of four years ago and more than 15 times the video delivered in 2010. Continue reading 2018 FIFA World Cup Is Shattering Live-Streaming Records

Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook plans to stream live boxing and related programming through a new deal with Oscar De La Hoya’s Golden Boy Promotions. Content “will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook,” reports Variety. Broadcasts will leverage social features such as “real-time fan interaction and engagement.” However, the bouts will not feature ads. Facebook, which has been experimenting with streaming live MLB games, recently secured deals “with action-sports company Nitro Circus and Fox Sports for Ice Cube’s BIG3 basketball league.” Continue reading Facebook Ramps Up its Live Sports Streaming With Boxing

Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Oculus officially debuted Oculus TV, a free app and dedicated hub for watching flatscreen video in virtual reality via the Oculus Go headset. By introducing Oculus TV, first announced at last month’s F8 conference, the company makes good on its interest in non-gaming uses of VR. Oculus TV features a virtual home theater with what Oculus says is the equivalent of a 180-inch TV screen, and supports access to streaming video services including Showtime, free web service Pluto TV, Red Bull TV, and Facebook Video. Continue reading Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

ESPN to Cover More Than 500 Wimbledon Tennis Matches

For the first time, ESPN will have cameras on all 18 courts at Wimbledon to offer complete coverage of more than 500 matches, including this week’s four days of qualifiers. Tennis fans can stream coverage from the All England Club on ESPN, ESPN2, ESPN3 and ESPN+ via the ESPN App. The sports network is also planning to televise about 140 hours on ESPN, ESPN2 and ABC. Additionally, the network will offer daily highlights, weekly reviews, press conference feeds, social buzz, related specials, and a marathon of notable matches on ESPN Classic. Continue reading ESPN to Cover More Than 500 Wimbledon Tennis Matches

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