Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Verizon Partners With Google to Offer YouTube TV Service

Verizon announced a deal with Google yesterday that will bring YouTube TV to Verizon’s wireless, 5G Home and Fios broadband customers across the platforms of their choosing. “We were first in the world to bring commercial 5G to our customers and now another first on the content front as we offer our customers access to YouTube TV on whatever platform they choose,” said Erin McPherson, head of content strategy and acquisition for Verizon. YouTube TV offers 70 networks worth of live TV that is viewable on smartphones, tablets, computers and TVs. Continue reading Verizon Partners With Google to Offer YouTube TV Service

NBC News Plans to Launch Free Streaming Service in May

NBC plans to launch its free, ad-supported NBC News Now streaming service in early May. The service will be available to everyone, whether or not they subscribe to NBCUniversal cable networks. “It will be something you can access on Apple TV or Roku or any of those other boxes,” NBC News president Noah Oppenheim told a crowd at SXSW in Austin, Texas. “We are going to launch with 8 hours of programming, including live updates at the top of every hour, and when breaking news mandates, we’ll go up live as well.” Continue reading NBC News Plans to Launch Free Streaming Service in May

NCTA Lobbies For Paid Prioritization in Net Neutrality Rules

NCTA (National Cable TV Association) chief executive Michael Powell told Congress’ Communications and Technology subcommittee that the lobbying group agrees, “there should be no blocking or throttling of lawful content … [or] paid prioritization that creates fast lanes and slow lanes.” Even so, he did ask for exceptions that would allow Internet providers to charge for prioritization “under certain circumstances.” His request highlights the stark divide between the broadband industry and net neutrality advocates. Continue reading NCTA Lobbies For Paid Prioritization in Net Neutrality Rules

Locast Founder Offers Free Broadcast Streaming to Test Law

Attorney David Goodfriend is a law professor and founder of Locast, a free streaming service that enables audiences to get content from ABC, CBS, FOX, NBC and PBS, on almost any device, at any time, with high-quality video. If this sounds like Aereo, the startup supported by Barry Diller that offered streaming content to subscribers, you’d be partially right. But the Supreme Court determined Aereo violated copyright law, forcing its closure, and Goodfriend believes he’s found a legal workaround: Locast is a nonprofit. Continue reading Locast Founder Offers Free Broadcast Streaming to Test Law

U.S. Home Entertainment Spending Peaks at $23.3B in 2018

According to DEG: The Digital Entertainment Group, U.S. consumer spending on home entertainment during 2018 reached an estimated $23.3 billion, a new record. During CES, DEG revealed that subscription streaming and “transactional video-on-demand” (TVOD) boosted the amount spent, which was up 11.5 percent from 2017. DEG noted that the numbers are still preliminary and that final numbers will be revealed in early February. The biggest growth came from subscription streaming mainly via Netflix, Amazon Prime Video and Hulu. Continue reading U.S. Home Entertainment Spending Peaks at $23.3B in 2018

Digital Viewing Steadily Increases Across Multiple Age Groups

Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

U.S. Consumers Admit to Sharing Amazon, Netflix Accounts

According to a new study from Country Financial, a majority of U.S. consumers are sharing their login info for mobile, shopping and streaming accounts, but are not necessarily sharing the tab. The study found that overall, 74 percent of consumers say they share accounts for Airbnb, Amazon Prime, Hulu, Netflix, Spotify and Uber with their family members and friends (and, in some cases, even their exes). However, more than 36 percent of those who freely share their accounts also indicate that they do not share the monthly costs of those accounts with others. Continue reading U.S. Consumers Admit to Sharing Amazon, Netflix Accounts

Charter Plans 10Gbps Wired Broadband, But Will Need Time

While AT&T, T-Mobile and Verizon are preparing to roll out their 5G wireless services, Charter has plans to introduce fast wired broadband with an option of offering its own 5G wireless service. However, deployment of the wired service is expected to take some time. Charter chief executive Tom Rutledge shared the company’s plans on CNBC after appearing at the Goldman Sachs Communacopia Brokers Conference. His remarks expand on chief financial officer Chris Winfrey’s earlier statement that his company’s wired service can outperform 5G. Continue reading Charter Plans 10Gbps Wired Broadband, But Will Need Time

New comScore CEO Readies Cross-Platform Ad Metrics Tool

Under the aegis of new chief executive Bryan Wiener, comScore is readying the debut of its Campaign Ratings tool to measure ad views across platforms. Wiener was hired about two months ago, in the wake of corporate difficulties including accounting irregularities and management changes. The tool promises to provide advertisers with a more realistic report of ad viewing by measuring viewers who see an ad on any device, including TV and mobile and avoiding double-counting of viewers who watch an ad once on different devices. Continue reading New comScore CEO Readies Cross-Platform Ad Metrics Tool

Facebook Confirms Plans to Create Internet-Delivery Satellite

Facebook is aiming to launch its “Athena” Internet-delivery satellite early next year for parts of the globe where traditional delivery systems such as fiber optic cables are not feasible. According to an application the company reportedly filed with the FCC under the name PointView Tech LLC, the satellite intends to “efficiently provide broadband access to unserved and underserved areas throughout the world.” Facebook confirmed that Athena is its project, but offered no details. Similar Internet-delivery projects are in development by Elon Musk’s SpaceX and SoftBank-backed OneWeb. Continue reading Facebook Confirms Plans to Create Internet-Delivery Satellite

Number of OTT-Only Households in the U.S. Continues to Rise

According to a new report from the Video Advertising Bureau, the number of households in the United States that are now using only OTT streaming services to watch movies and TV shows has reached 14.1 million, a figure that has almost tripled over five years. However, that number makes up just 11 percent of all U.S. TV households. The report also found that over-the-top services are often used in tandem with pay TV subscriptions; 70 percent of those with OTT services also pay for cable, satellite or telcos.

Continue reading Number of OTT-Only Households in the U.S. Continues to Rise

Americans Now Spend $2 Billion Monthly on Streaming Video

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

Continue reading Americans Now Spend $2 Billion Monthly on Streaming Video

TV Time Adds Personalized Recommendations to its Features

The TV Time app, which boasts a million daily users, now offers filterable, personalized recommendations to help organize your viewing selections. With programming spread across multiple services, it is often a challenge to keep up with what’s out there, what’s new, and what you might enjoy. Based on a user’s viewing habits and behaviors across multiple services (such as Netflix, Hulu and cable), the app makes recommendations and helps users track what they’re watching while connecting with other fans after episodes.

Continue reading TV Time Adds Personalized Recommendations to its Features

Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

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