Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

Advertising sales and data company Ampersand is stepping up to promote its Total TV Measurement solution at a time when the go-to industry ratings firm, Nielsen, is under fire. Total TV is designed to help advertisers strategize and purchase multi-screen marketing campaigns. Ampersand is owned by Comcast, Charter Communications and Cox Communications, and sells network, spot and addressable advertising that targets viewers based on viewing data from 40 million set-top box households. Ampersand reaches 85 million households across more than 150 networks. Continue reading Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

Equinix and ETC Present ‘Virtual Production at Cloud Speed’

Global data center leader Equinix and the Entertainment Technology Center at USC will present a series of discussions that address virtual production and cloud workflows across various media and broadcast industries. The free webinar is slated for September 23 and will feature thought leaders from AWS, Epic Games, Equinix, ETC@USC, Google, Lux Machina, Mo-Sys Engineering, Paramount Pictures, PGA Tour Productions, Quintar, Silverdraft, and T&P Productions. Visit the webinar page online for more information and to register for what promises to be a compelling event. Continue reading Equinix and ETC Present ‘Virtual Production at Cloud Speed’

Major TV Broadcasters Prevail in Court Case Against Locast

Locast, a non-profit organization founded by lawyer and former FCC legal advisor David Goodfriend, streamed local TV to those who couldn’t access local signals, declaring that U.S. copyright law allows third parties to boost local signals. Major broadcasters ABC, CBS, NBC and FOX disputed that claim, believing that Locast simply wanted to avoid carriage fees, and have now won a court battle finding that Locast violated their copyrights. The court also stated that Locast cannot use its non-profit status as a defense against further action. Continue reading Major TV Broadcasters Prevail in Court Case Against Locast

Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Continue reading Facebook Plans to Expand Live-Stream Pay-Per-View Events

Supreme Court Allows FCC to Relax Media Ownership Rules

In a 9-0 ruling authored by Justice Brett Kavanaugh, the U.S. Supreme Court loosened local media ownership restrictions, which could enable more industry consolidation. It’s viewed as a victory for broadcasters that wanted to overturn the 2017 decision of the Third Circuit Court of Appeals that found the FCC did not sufficiently consider the effect of changes on minority and female owners. The FCC appeal was supported by News Corp, Fox Corporation, Sinclair Broadcast Group and the National Association of Broadcasters. Continue reading Supreme Court Allows FCC to Relax Media Ownership Rules

CES: Advertisers Need Better Measurement to Embrace OTT

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

EA and Learfield IMG College Launch a New eSports League

Electronic Arts and university licensing company Learfield IMG College teamed up to debut Level Next, an intercollegiate eSports league that will involve up to 2,500 colleges. The league aims to “unify competitive play at universities,” and will kick off on November 9 with “Madden NFL 21.” The first eight-week tournament will offer a $150,000 prize pool. At least one of EA’s eSports franchises will be featured each season. Level Next will host multiple seasons each year and feature games from different publishers. Continue reading EA and Learfield IMG College Launch a New eSports League

NAB Panel to Address Virtual Production of ETC Film Project

NAB Show, with sponsor Grass Valley, will offer online sessions September 2 that address topics related to “Production in a Pandemic.” In partnership with the Entertainment Technology Center @ USC, the day’s first session — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” (10:00 am PT) — will feature a panel of industry experts discussing the methods used to produce the short film “Ripple Effect.” The project focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment.  Continue reading NAB Panel to Address Virtual Production of ETC Film Project

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Newzoo Predicts Global eSports Revenue to Top $1B in 2020

Newzoo reports that, for the first time, eSports revenue will surpass $1 billion this year, even without including broadcasting platform revenues. By revenue, China is the largest market ($385.1 million), with North America coming in second, with $252.8 million. Although Newzoo has been criticized for hyping eSports, the research company said it has re-evaluated the size of the market with better methodologies. It stated that the total global eSports audience will grow to 495 million in 2020. Continue reading Newzoo Predicts Global eSports Revenue to Top $1B in 2020

Docomo to Unveil 8K VR Live for Concerts, Events in March

In March, Japanese wireless company NTT Docomo will debut an 8K VR streaming service that relies on next generation 5G technology for its bandwidth and low latency capabilities. The 8KVR Live service will become part of Docomo’s Shinkansen Live Connect; the name refers to the country’s bullet trains. The new service will enable pay-per-view access to live venues such as concerts. Users with VR headsets and 5G smartphones will be able to watch the live event from a viewing angle of their choosing. Continue reading Docomo to Unveil 8K VR Live for Concerts, Events in March

CES 2020 Showcased 8K TVs But Critics Remain Skeptical

At CES 2020, 8K was much in evidence with flagship TV sets from LG, Samsung, Sony and TCL. The only content these manufacturers were able to show, however, was from YouTube’s 8K demo reels, featuring animal and nature scenes. The question for some attendees was if it’s worth buying a very expensive 8K TV to watch HD or 4K content. Many of these TVs — such as Samsung’s 8K Q950 QLED model — showed another trend: nearly bezel-less frames, something consumers seem to appreciate, and even want in a 4K version. Continue reading CES 2020 Showcased 8K TVs But Critics Remain Skeptical

CES 2020: Startup Creates AI For Better Sports Refereeing

ST37 Sport et Technologie, a small startup within the French Pavilion at CES’s Eureka Park, was demonstrating an AI-driven real-time referee assistant that will, in their words, end subjectivity in sports. The company’s autonomous robotized cameras connect to an AI that interprets the images in real time and sends the results to smartwatches or screens. The system is designed to assist referees in making better calls, provide helpful tools to scouts, and offer coaches and athletes valuable tools for improving performance. The ETC team suggested to ST37 that the data would also be extremely useful for on-air color commentators. Continue reading CES 2020: Startup Creates AI For Better Sports Refereeing

Dynamic Branding: Ryff’s Quest for Virtual Product Placement

In the presence of decreasing ad rates and a growing SVOD media landscape, product placement has become an increasingly important revenue source. Ryff is looking to enhance this $11.44 billion market, according to data collected by Statista, by enabling virtual product placement. Their technology allows users to detect favorable locations in existing video and dynamically introduce photorealistic virtual products. On-demand product placement of branded goods has long been a dream of the advertising and marketing industry. As Ryff CEO and founder Roy Taylor said, “[It is] the only advertising format that can’t be skipped by the viewer.”

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

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