Adobe’s Prototype AI Tool Is a ‘Photoshop for Music-Making’

Project Music GenAI Control, an experimental work from Adobe Research, is setting out to change how people create and edit custom audio and music. The prototype tool lets creators generate music from text prompts, “and then have fine-grained control to edit that audio for their precise needs,” according to Adobe. Designed to help create music for broadcasts, podcasts or other “audio that’s just the right mood, tone, and length,” it can generate music from text prompts like “powerful rock,” “happy dance” or “sad jazz,” says Adobe Research Senior Research Scientist Nicholas Bryan, a creator of the technology. Continue reading Adobe’s Prototype AI Tool Is a ‘Photoshop for Music-Making’

Nielsen: TV Viewership Hits Four-Year High Led by YouTube

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube

CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Runway Teams with Getty on AI Video for Hollywood and Ads

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Continue reading Runway Teams with Getty on AI Video for Hollywood and Ads

Senators Ask FCC to Apply Retransmission Rules to VMVPDs

A group of Democratic senators are asking the FCC to explore applying cable and broadcast regulations to streaming outlets in order to ensure local stations are not left behind by the new platforms. In a letter to the five FCC commissioners, 20 lawmakers express “concern for the future of the media market and our constituents’ ability to access broadcasters’ unique locally-focused content on streaming platforms” such as “virtual MVPDs” — services like Sling TV, Verizon FiOS and Hulu that aggregate linear channels on the Internet. The issue has gained attention due largely to the trend toward cord-cutting. Continue reading Senators Ask FCC to Apply Retransmission Rules to VMVPDs

New Tablo DVR Integrates FAST for Free All-in-One Solution

E.W. Scripps subsidiary Nuvyyo has released a redesigned version of its Tablo DVR that will “better meet the needs of consumers by providing an enhanced over-the-air TV experience with content recommendations and a curated selection of free ad-supported streaming TV channels integrated into the live TV program guide,” the company explains. The puck-like device is available for a one-time hardware fee, with no subscription, contracts or fees required. The Tablo sells for $99.95 at TabloTV.com, Best Buy and Amazon, while the Tablo Total System, which includes a 35-mile indoor TV antenna, is available for the promotional price of $109.95 and will later cost $129.95. Continue reading New Tablo DVR Integrates FAST for Free All-in-One Solution

Viewers Are Struggling with the Growth of Streaming Options

Nielsen just released its 2023 State of Play report analyzing trends in streaming media based on data and insights provided by its content solutions business unit Gracenote. While it’s no surprise that audiences are faced with overwhelming choice — with nearly 40,000 individual FAST channels, streaming providers and aggregators to choose from — what is a stunner is that 20 percent of viewers, or 1 in 5, say that when they don’t know what to watch, even after browsing, they opt to end the TV session and find something else to do. According to Nielsen, viewers now devote about 10.5 minutes per TV session figuring out what to watch. Continue reading Viewers Are Struggling with the Growth of Streaming Options

Linear TV Viewership Dips Below 50 Percent for the First Time

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Netflix says it will preemptively purge its UK library of films and TV shows that run afoul of new streamer regulations being implemented by the British government. UK ministers are calling on media regulator Ofcom to police streaming content as it does traditional broadcasters, which means video-on-demand platforms including Netflix and Amazon Prime Video could face fines of up to $310,000 per instance for hosting “harmful material.” Draft legislation that seeks to codify “due impartiality” for streamers as part of the proposed Media Bill were rebuked by Netflix as “nebulous” and potentially “onerous.” Continue reading Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Popularity of FAST TV Surges as Viewers Look to Economize

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

NAB to Lead ATSC 3.0 Transition Working with FCC, Industry

The National Association of Broadcasters will lead a new public-private transition to ATSC 3.0 from ATSC 1.0, an initiative known as “the Future of Television.” Also known as NextGen TV, ATSC 3.0 will bring 4K Ultra High Definition images, two-way interactivity, greater accessibility options, and multi-screen applications to televisions via over-the-air broadcast signals working in tandem with broadband. FCC chairwoman Jessica Rosenworcel announced the Future of TV onstage in Las Vegas Monday at the 100th NAB Show. The FCC will work with NAB to bring together industry, government and public interest stakeholders to establish a roadmap for NextGen TV. Continue reading NAB to Lead ATSC 3.0 Transition Working with FCC, Industry

NFL Sunday Ticket Is Coming to YouTube TV and Primetime

Over the holidays, the National Football League announced a multi-year deal with Google that will provide YouTube TV and YouTube Primetime Channels with exclusive rights to the NFL Sunday Ticket package, which includes all out-of-market Sunday games broadcast via CBS and FOX. Beginning with the 2023 football season, NFL Sunday Ticket will be available for U.S. consumers “on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels,” according to Google. The agreement is valued at about $2 billion annually over seven years. Continue reading NFL Sunday Ticket Is Coming to YouTube TV and Primetime

Music Fairness Act to Secure Radio Payments for Performers

The House Judiciary Committee has approved the American Music Fairness Act, which would require broadcast radio stations to pay royalties to performance artists and musicians. Currently only songwriters and publishers get royalties for terrestrial radio play. The U.S. is unusual among developed nations in failing to provide a legal framework for performer compensation for songs played on-air — a vestigial artifact from the days when radio was a fledgling media and airplay was considered promotion for record sales. Newer media, including streaming and other subscription services, pays performance royalties. Continue reading Music Fairness Act to Secure Radio Payments for Performers

Report: Cord-Cutting Translates to New Low for Pay TV in Q3

Cord-cutting among U.S. consumers hit record highs in Q3, according to research firm MoffettNathanson, which reports total pay TV subscriptions dropped by 6.3 percent in the July through September period, up from a 5.2 percent decline in Q3 2021, and slightly ahead of the 6.2 percent contraction of Q2 this year. MoffettNathanson defines “pay TV” as paid subscription services, including from cable and satellite operators in addition to vMVPDs packaged through companies like Verizon and AT&T. The Q3 loss totaled roughly 655,000 subscribers, as compared to 617,000 from the same period last year, and 91,000 in Q3 2020. Continue reading Report: Cord-Cutting Translates to New Low for Pay TV in Q3

NAB Calls for FCC to Revisit Streaming Video Platform Rules

The National Association of Broadcasters has renewed its call to have the Federal Communications Commission re-classify over-the-top video providers as multichannel video programming distributors (MVPDs), with the same fees and obligations levied at broadcast and cable networks. The FCC has been chewing over what to do about OTT and OVD (online video distributors) since 2014, when it “tentatively concluded” that an MVPD must control both the the transmission path and content to fall under FCC purview. Thus streamers have avoided rules and payments in the interest of promoting competition as former market leaders have fallen behind. Continue reading NAB Calls for FCC to Revisit Streaming Video Platform Rules