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ETCentricMarch 16, 2017
Virtual reality productions are making a splash at SXSW in Austin, Texas. According to The Hollywood Reporter, the festival is featuring shooter game “Archangel,” Skydance Interactive’s first original; a trailer for the interactive, sci-fi experience “Trinity” directed by Patrick Boivin, the first VR series from UNLTD; and alternative reality project “Wonder Buffalo,” made possible by ETC’s “2016 Innovative Technology Award granted to filmmaker Christine Berg and writing partner Simon Shterenberg.” THR also notes that Skydance Interactive is “developing ‘Life VR’ in conjunction with Skydance’s sci-fi thriller ‘Life,’ which is opening March 24 through Columbia Pictures” and “Sony Pictures VR released its first virtual reality project, ‘Passengers VR,’ on Tuesday, timed with the digital and Blu-ray release of the motion picture.” Continue reading South by Southwest Festival Highlights Latest VR Productions
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Phil LelyveldMarch 7, 2017
VR leaders gathered for day two of the Game Developers Conference in San Francisco last week. Many of the talks addressed techniques for dealing with a medium in which you present a story and a world to the ‘visitor,’ but you have limited control over how the visitor experiences it. The “Job Simulator” team created microstories bounded by story pinchpoints within a macrostory. The HBO “Westworld” VR and Baobab Studios teams rewarded visitors for taking actions that advance the story, but embedded triggers that advance the story when the visitor misses the cues. The “Trials on Tatooine” team learned that understanding and accommodating visitors with varying physical abilities can not only improve user experience design, but inform story development. Continue reading Game Developers Conference: What’s Next in VR Storytelling
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Debra KaufmanMarch 3, 2017
In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short
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Debra KaufmanFebruary 24, 2017
Grass Valley regional account manager Mark Chiolis moderated the HPA Tech Retreat 2017 version of an annual panel looking at the latest trends in remote, mobile, live productions. “Last year’s panelists focused on traditional remote, mobile, live,” said Chiolis. “This year we’re expanding the definition of what live and remote is.” NEP technical advisor George Hoover, focusing on the use of IP in live events, described a new remote production model in which only cameras, camera operators and audio capture are at the venue. Continue reading HPA Tech Retreat: Latest in Remote, Mobile, Live Productions
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Debra KaufmanFebruary 23, 2017
The Digital Production Partnership (DPP), formed and funded by UK broadcasters BBC, ITV and Channel 4 to help broadcast companies maximize the potential benefits of digital TV production, conducted in-depth research into how OTT video is produced. It reports that more audiovisual content is now commissioned for uses other than broadcast distribution, with many production companies now producing entirely for the non-broadcast market. At the HPA Tech Retreat in Indian Wells, DPP managing director Mark Harrison addressed how this is impacting the film/TV production industry. Continue reading HPA Tech Retreat: Impact of OTT Video on TV/Film Production
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Debra KaufmanFebruary 22, 2017
At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. “We have unprecedented levels of quality and immersiveness today,” he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses. “For the people in the [post production] ecosystem, there’s now an exploding variety of color versions,” he said. The panel also addressed trends in theatrical distribution, exhibition, virtual reality and more. Continue reading HPA Tech Retreat Panel Examines the Spectacle of the Theater
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Debra KaufmanFebruary 16, 2017
Hologram production studio 8i plans to show off its technology and Holo, its new mobile app, at Recode‘s Code Media conference in California. The company, which gained visibility recently by creating a holographic video of actor Jon Hamm and NBA player D’Angelo Russell, also just received a $27 million series B round led by Time Warner Investments and including Baidu Ventures, Hearst Ventures, Verizon Ventures, German businessman Carsten Maschmeyer and others. That brings total funding up to $41 million. Continue reading 8i Demos Hologram Production, Set to Debut Holo Mobile App
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ETCentricFebruary 7, 2017
The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative
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ETCentricFebruary 2, 2017
The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative
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George GerbaJanuary 10, 2017
While smartphones have massively shrunk the size of a credible video camera, sound has lagged behind until now. At CES 2017, New York-based Samson Technologies introduced its soon-to-be-released Go Mic Mobile system, featuring an absolutely tiny onboard professional two-channel wireless microphone receiver that attaches to a smartphone and operates the 2.4GHx band with 100 feet of operable range. It automatically selects the clearest operating channel with uncompressed, low latency audio transmission to avoid audio sync issues. Continue reading Samson Reveals Tiny Solution for Smartphone Audio at CES
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George GerbaJanuary 10, 2017
Wisconsin-based startup Fasetto demonstrated its LINK storage and communications device at CES 2017. Ideal for media production, the portable Wi-Fi and Bluetooth 4G connected device might be the easiest way to distribute video via up to 15 mixed devices. A production unit merely needs access to a web browser and a little more than eight hours of battery charging time for streaming distribution. This device might also function as a budget version of on-set video support. The compact design (2-inches by 2-inches by 1-inch deep and a mere 4 ounces) packs up to 2TB of solid state storage with a 64 bit octa-core 2.1GHz Exynos 7420 processor and 4GB of RAM. Continue reading CES: Fasetto Rolls Out a New Class of Connectivity with LINK
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Phil LelyveldJanuary 9, 2017
The VR, AR and Robotics Pitch Competition at CES in Las Vegas included three drone-related entertainment tech startups. The Fotokite, from Zurich-based Perspective Robotics, is a tethered drone camera system. The $249 consumer version unfolds from an easy-carry tube and flies like a kite, but unlike a kite it works to maintain its position and camera angle relative to the handheld ‘kite’ tether. Dotterel “takes the drone out of drones” with technology that was developed to make it possible to record audio from a drone without the loud background buzz. And Boxfish Research showed a simple-to-operate submarine ROV with two universal camera mounts for capturing 360-degree video. Continue reading Tech Startups Pitch Innovative New Drone Concepts at CES
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Rob ScottNovember 29, 2016
A future iPhone featuring a curved OLED screen could be available by next year. According to Apple’s suppliers, Apple has requested thinner OLEDs and new prototypes with higher resolution than screens offered by Samsung. As Apple gets ready for next year’s 10th anniversary of its popular iPhone, the company has been contending with slowing smartphone sales. Samsung, Google and Xiaomi are among those that have already made the transition from conventional LCD displays to thinner and lighter OLED tech that does not require the same backlight and allows for flexible designs. Continue reading Apple Considers Curved OLED Screen for Next Year’s iPhone
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ETCentricOctober 21, 2016
The NBA announced it plans to stream at least one game each week this season in virtual reality. Available only to NBA League Pass subscribers, the VR streaming will debut October 27 when the Sacramento Kings take on the San Antonio Spurs. “Initially, they will only be accessible by people who own a Samsung smartphone and a Samsung Gear VR headset,” reports The Wall Street Journal, “but the plan is to make the games viewable on other types of VR devices later in the season.” The league, which “plans to have a distinct production crew and even announcing team for the VR broadcasts,” partnered with NextVR to develop an app for accessing the games in virtual reality. Continue reading The NBA Plans to Experiment with VR Streaming This Season
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Rob ScottOctober 19, 2016
Razer, which develops hardware and services for the gaming world, announced this week that it is acquiring THX from Creative Labs, with plans to run the iconic audio company (founded by filmmaker George Lucas in 1983) as an independent subsidiary with a focus on overseas expansion and new device areas such as VR headsets. THX is expected to continue operating under current management, led by CEO Ty Ahmad-Taylor. Razer, run by CEO Min-Liang Tan and valued at $1.5 billion, also acquired gaming startup Ouya last year. Financial terms of the THX deal have not been disclosed. Continue reading Razer Purchases THX with Plans for VR and Global Expansion