In an effort to jumpstart sales, Facebook-owned Oculus VR is slashing $100 off the price of its Rift virtual reality headset and its Touch motion controllers. The Rift headset will be lowered to $499, while the Touch drops to $99. Consumers will still need a computer with enough power to support the Rift. When the headset launched last spring, consumers were surprised by the $599 price tag. According to Jason Rubin, Oculus VR head of content, recent surveys indicate that cost has been the primary obstacle to sales. Facebook CEO Mark Zuckerberg believes VR will take at least 10 years to become our next computing platform. Continue reading Facebook Drops Price of its Rift VR Headset to Spur Adoption

HTC opened its Viveport VR subscription service to developers, to allow them to register games and VR experiences in advance of the service’s launch, expected in the next few weeks. Since the service was first announced at CES 2017, HTC has accumulated a list of more than 14,000 consumers who wish to be notified of the launch. HTC has not announced final pricing for the service but it reportedly will be similar to fees charged by Netflix and Spotify. The monthly fee will offer a limited number of games and experiences. Continue reading HTC Viveport VR Service Now Open to Developers, Publishers

The VOID, a VR startup newly headed by former Lucasfilm manager Cliff Plumer, is earning accolades as an experience that could jump-start mass acceptance of the new entertainment medium. For The VOID, the user dons an untethered VR headset, a vest outfitted with haptic sensors and small backpack, picks up a plastic gun, and enters interconnected rooms to play a 10-minute “Ghostbusters” adventure zapping apparitions. The first IMAX VR Experience Centre also recently opened in Los Angeles, with more to come. Continue reading The VOID, IMAX Pioneer Successful Virtual Reality Experiences

Oculus Story Studio, launched in early 2015 to tell virtual reality stories, has a winner on its hands with “Dear Angelica,” a 12-minute animated experience that features the voice (and life story) of actress Geena Davis. Debuted at the Sundance Film Festival, “Dear Angelica” was drawn in VR with a new tool called Quill. The project follows Oculus Story Studio’s previous VR efforts — “Lost,” about a robot that gets lost in the woods; and the Emmy-winning “Henry,” an animated story of a hedgehog who sought love (and hugs), the latter directed by Pixar animator Ramiro Lopez Dau. Continue reading Oculus Story Studio Uses VR Drawing Tool for New Animation

Palo Alto-based startup Eonite Perception has developed its Vantage Head Tracker, next-generation VR headset software that uses “inside-out-tracking” technology to track the user’s position and movements without external sensors or cameras. Founded in 2015 by Youssri Helmy, currently the company’s chief executive, and Stanford University computer vision experts Anna Petrovskaya and Peter Varvak, Eonite’s technology is quite different from current VR headsets. Helmy notes that the startup’s tech mimics how human perception works. Continue reading Eonite Perception Debuts VR Headset with Inside-Out Tracking

The HTC Vive, a room-scale virtual reality headset, is expanding its feature set to include wireless functionality and peripheral devices. The company has announced that the TPCast adapter will grant the Vive fully wireless capabilities without introducing noticeable latency or degraded image quality. Developed internally and produced by TPCast, the device promises up to two hours of battery life, with the possibility of upgrading to an “XL” battery providing up to five hours. The included transmitter sends an uncompressed signal directly to a receiver mounted on top of the strap that holds the Vive to the user’s head, and the battery pack fits easily in a pocket. The TPCast will ship in Q2 of this year, and will cost $249. Continue reading HTC Announces Wireless Tracking for Vive, Adds Peripherals

The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

Microsoft is planning a push into VR this year with its Windows Holographic software and Windows-compatible VR headsets. At CES, Chinese consumer tech company Lenovo is previewing its own upcoming headset based on the Windows Holographic platform (users will need a PC with Windows 10), which is expected to launch during the second half of 2017. Priced under $400, it seems Lenovo is looking to compete with the Oculus Rift, HTC Vive and PlayStation VR. Interestingly, the unnamed Lenovo headset will also feature the ability to run some augmented reality experiences using external cameras. Continue reading Lenovo Plans to Launch Windows VR Headset Later This Year

At CES 2017, Scalable Graphics, which specializes in GPU-accelerated cloud computing, is set to introduce a wireless PC solution for virtual reality that is compatible with Oculus Rift and HTC Vive headsets. The company’s one-pound KwikVR is a wireless compression and transmission system that cuts the cord between the VR headset and the computer powering it. Wireless VR and other hardware upgrades or peripherals that make VR experiences better are likely to be trends at CES 2017. Continue reading Scalable Graphics to Feature Wireless KwikVR System at CES

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

The Global Virtual Reality Association (GVRA) was officially announced on Wednesday. This group is groundbreaking in that its founding members include many of the major competing VR headset manufacturers that have been the focus of so much press attention over the last year: Acer Starbreeze, Google, HTC Vive, Facebook’s Oculus, Samsung and Sony Interactive Entertainment. GVRA states on its website that “while seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.” Continue reading VR Headset Makers Launch Global Virtual Reality Association

After months of anticipation, Oculus finally rolled out its Touch controller — years after PlayStation unveiled its Move controllers in 2010, and even after Vive began shipping two motion controllers. But reviewers who’ve gotten their hands on the Touch are giving it a thumbs-up, saying that its addition now “completes” the promise of the Rift VR headset for a sophisticated and satisfying VR experience. Among Touch’s features is that it tracks the positions of the user’s hand in 3D space. Continue reading Reviews: With Touch Controller, Oculus Rift Is Now Complete

Sony Pictures and Nokia have partnered to produce and distribute VR content. In addition to using Nokia’s OZO VR camera to produce videos, Sony will use the OZO’s Live VR broadcast feature to live stream 360-degree video of Sony Pictures events for fans. Sony will also add Nokia’s SDK to its Privilege Plus app, which is only available on Sony mobile phones. Nokia debuted the OZO a little over a year ago for about $60,000; the cost goes up with additional gear required to produce VR films. Continue reading Sony Pictures, Nokia Partner to Create, Distribute VR Content

At CES in January, Fox Innovation Lab showed its first cut of “The Martian VR Experience.” Now, 11 months later, 20th Century Fox’s Lab has just released the finished product, directed by Robert Stromberg and executive produced by Ridley Scott, for use with HTC Vive and PlayStation VR. “The Martian VR Experience,” which is available to consumers for $19, takes viewers into the world of the 2015 Fox movie “The Martian,” directed by Scott, where astronaut Mark Watney (played by Matt Damon) was abandoned on Mars. Continue reading Fox Releases Immersive Project: ‘The Martian VR Experience’