GoPro to Exit Drone Market in 2018, Cut More Than 250 Jobs

While companies such as Yuneec, DJI, Ryze Tech, AirSelfie Group and others tout their latest drones and related products at CES this week, action-cam manufacturer GoPro announced that it plans to exit the drone market completely once it unloads its remaining $799 Karma drones. Citing “hostile regulatory environments” and an “untenable” aerial market, the company also plans to cut more than one-fifth of its workforce. GoPro faces mounting competition from new smartphones that feature improved video capabilities and advanced lenses. The company reduced the price of its Hero5 Black and Hero5 Session cameras in December, and this week announced it would lower its Hero6 model from $499 to $399. Continue reading GoPro to Exit Drone Market in 2018, Cut More Than 250 Jobs

Startup Debuts Watch-Sized $99 Intelligent Toy Drone at CES

Chinese startup Ryze Tech is debuting its smartwatch-sized, 80g toy drone in Las Vegas this week. Featuring vision-processing tech from Intel and flight stabilization from DJI, the $99 Tello will launch in China later this month and be available in the U.S. after March. The drone is aimed at younger users, with an emphasis on safety and ease-of-use, and features an HD camera for capturing 5-megapixel photos, 360-degree video, and live-streaming to a mobile device or third-party VR headset. The Tello is capable of flying for 13 minutes at a time and is controlled from a mobile app connected via Wi-Fi. Continue reading Startup Debuts Watch-Sized $99 Intelligent Toy Drone at CES

Content Creators Address the Transformative Potential of VR

The Stanley Kubrick of VR content has not yet been born, suggested Jaunt Studios co-head of studio Tom Vance during a CES 2018 panel. STXsurreal co-president of VR/immersive entertainment Andy Vick added that he believes we have to wait until today’s 12-year-olds get old enough to direct. “Today, we’re leaning on traditional filmmakers,” he said. “And they have to try to not think about a large screen and throw out a lot of production techniques or reshape and augment them to really craft something that makes sense for this medium.” Continue reading Content Creators Address the Transformative Potential of VR

Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Brands Face the Challenges, Promises of AR/VR Experiences

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

Top Tech Companies Bullish On a Wireless Future for AR/VR

A Digital Hollywood panel at CES 2018 comprised of top AR/VR executives from Google, Unity Technologies, THX, HP and MPC considered the pace of the technologies’ adoption and predicted the progress we’ll see in 2018. Moderator Steve Masur, a senior partner at MG+ tech law firm, noted that many are disappointed with the pace of AR/VR adoption — but he is not one of them. “I think the industry is just fine,” he said. “A few years ago we thought we’d gain mass consumer adoption, but we have to go through revolutions of adoption.” Continue reading Top Tech Companies Bullish On a Wireless Future for AR/VR

Gaming is Killer VR/AR App According to Industry Developers

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

CES: Nvidia Stakes Claim to Automotive and Entertainment AI

In a roving two-hour presentation, Nvidia CEO Jensen Huang unveiled a raft of products, partnerships and performance achievements at CES 2018. Focusing mostly on the automotive industry, Huang showed off the GPU giant’s new autonomous driving software stack powered by Xavier, a system-on-chip (SoC) for artificial intelligence-empowered car platforms, and touted partnerships with more than 320 car and truck companies. Huang also showcased a large HDR display for giant-screen, PC gaming and streamed an AI-generated motion picture theme composed in the style of “Star Wars” by John Williams. Continue reading CES: Nvidia Stakes Claim to Automotive and Entertainment AI

OWNZONES Demos its Cloud-Based IMF Transcoder at CES

OTT video distribution startup OWNZONES Media Network claims it can transcode Interoperable Master Format (IMF) assets 40+ times faster than conventional methods via its Connect solution. “Using a parallel architecture with cloud transcoding, the company says OWNZONES Connect can process a film with a runtime of 2 hours and 40 minutes in just 6 minutes,” reports Variety. “In addition, the company has introduced a ‘pay-as-you-go’ model to let content owners distribute assets in the new SMPTE IMF format standard without any upfront investment.” Continue reading OWNZONES Demos its Cloud-Based IMF Transcoder at CES

CES: Ujet Unveils Energy-Efficient Scooter With Smart Battery

Ujet rolled out its first energy-efficient, lightweight, portable, electric smart scooter at CES. Priced at $8,900 or $9,900, depending on which smart battery is selected, the Ujet weighs less than 100 pounds due to the frame’s alloy and carbon composite materials, and tires constructed of single-wall carbon nanotubes. Easily chargeable via a standard outlet (no charging station required), the scooter can be controlled remotely by an Android or iOS app that provides access to customer support, performance monitoring, ignition system, locks, directions, location, even the ability to disable the Ujet in the case of a theft. Continue reading CES: Ujet Unveils Energy-Efficient Scooter With Smart Battery

CES Tech Trends: 5G Ushers In a New Connected Ecosystem

On Sunday, January 7, CES 2018’s hottest trends were previewed in an event open only to press. CTA senior director of research Steve Koenig and senior manager of research Lesley Rohrbaugh divided tech trends into three parts: Ingredient or B2B technologies such as 5G, AI and robotics; In the Market tech comprised of native interfaces, digital senses and realism redefined; and Emerging Tech focused on smart cities, sports innovations and digital therapeutics. The technology that will make all of it possible, they say, is 5G. Continue reading CES Tech Trends: 5G Ushers In a New Connected Ecosystem

International Tech Innovations Steal Spotlight at CES Unveiled

CES Unveiled is an extravaganza of companies from around the world enticing passersby to try out the latest in wearables, speakers, virtual reality headsets, robots and even connected shoes. The CES Innovation Award winners are highlighted at the event, and this year’s honorees introduced a variety of products, including digital imaging, embedded technologies, gaming, headphones, portable media players and accessories, computer hardware and components, home appliances, wearables, AR/VR, and smart energy. Continue reading International Tech Innovations Steal Spotlight at CES Unveiled

CES 2018: Toyota Shows Off Its Prototype Self-Driving Vehicle

At CES 2018 this week, Toyota will be showcasing its prototype autonomous vehicle, Platform 3.0, which is built on a Lexus LS 600hL. The car isn’t ready for purchase yet, but it does a good job of demonstrating what the Toyota Research Institute has been up to. Toyota has integrated many if not all of the sensors into the car’s body, creating a rather sleek design that it calls “intelligent minimalism.” The rooftop panel, sensors on the side of the car and even the trunk, for example, are part of a smooth, aerodynamic design. Continue reading CES 2018: Toyota Shows Off Its Prototype Self-Driving Vehicle

CES: Qobuz High-Res Music Service to Launch in U.S. in 2018

In mid-2018, Qobuz, a European online music streaming and downloading service, will be available in the U.S. The company, which claims it is “the highest resolution music streaming service in the world,” offers 40-million music tracks, among them one million high-resolution tracks. The service is compatible with Mac, iOS, Android and Windows operating systems. Qobuz also produces original editorial content including album reviews, bios, introductions to discographies and exclusive photos, art and videos. The company will showcase its service at CES in Las Vegas next week. Continue reading CES: Qobuz High-Res Music Service to Launch in U.S. in 2018

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