January 26, 2015
NBCUniversal plans to offer a free digital video stream beginning at noon on February 1 and running into the evening that will include the Super Bowl, pre-game coverage, the halftime show, and an episode of “The Blacklist.” NBC’s “Super Stream Sunday” will be available for desktop PCs and tablets via NBC Sports Live Extra and the Sports Live Extra app. (The NFL gave exclusive rights to live-stream on smartphones to Verizon Wireless.) Additionally, viewers will be able to enjoy the free NBC stream without having to provide their pay TV subscription info.
“According to NBC execs, the plan is to use the Super Bowl event and all the eyeballs it brings to promote the industry-wide effort called ‘TV Everywhere,’ and NBC’s own TV Everywhere offerings,” reports TechCrunch. “NBC last month had announced its plans to further develop and expand its TV Everywhere-powered streams in 2015, which began with 24/7 live streaming of content from NBC-owned stations.”
NBC’s plans mark the first time the network has obtained rights to live stream the Super Bowl halftime show. The live stream will combine the TV feed commercials with ads sold exclusively for digital viewers. Additionally, the ads will be posted on NBC.com, YouTube and Hulu.
Professional football is also providing its fans with some news to celebrate, especially those who spend time online. The NFL has a new deal to distribute video content and highlight clips via YouTube and Google search results.
While the NFL still wants viewers to tune in to TV and its NFL.com site, it will provide Google with in-game clips, beginning with the Super Bowl.
“Google will also provide detailed information about games and scores — including kickoff times as well as the networks that are airing the games — via its ‘OneBox’ results format, which it uses to show off extended answers to search queries instead of simple links,” Re/code explains. “The NFL says Google will sell ads against the league’s information and clips and share revenue with the NFL; the deal also calls for Google to promote the NFL on YouTube and in other places.”